How Luxury Car Dealership Brand Attracted Over 130 Prospects To Its Showroom

How a luxury dealership attracted 500 new customer prospects to its website The following case study reveals how geotargeting enabled a luxury car dealership to attract 500 new customer prospects to its website and 132 prospects to its showroom. A Volvo dealership in the New York Tri-State metro wanted to increase brand awareness among its target audience of luxury car buyers, and bring those prospective buyers into its showroom. While leveraging geofencing marketing, the dealership and its marketing partner took these steps: The dealership worked…

Memorial Day Promotional Advertising With Geofencing Drives Success For Car Dealership

Challenge Memorial Day weekend is one of the biggest sales weekends of the year fo car dealerships.  The dealership already had a gameplan, but int he last hour learned about geofencing marketing and our ability to target competitor locations and other areas in which people are searching car deals.  A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant…

Restaurant Eats Up 300% Increase In Foot Traffic From Hotels

Situation A local pub in Canada was tired of the past marketing strategies they implemented.  They utilized social media, direct media, and even billboard advertising.  As a 20 year old restaurant, the company became a stable in the area, but tourists and locals are always looking for new spots and options to choose from. The restaurant had great food, beer specials, and even morning breakfast options.  They just needed to remind people about how great the experience was.  So this decided to utilize…

How A Car Dealership Drove CTR Higher With Propellant Media

Challenge A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to target consumers at competitor locations. Solution The Propellant Media Team developed a comprehensive strategy of geo-optimization. Our team built geo-fences around competitor locations specified by the car dealership. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to…

Car Dealership Targets Desired Audience With Our Team

Challenge A car dealership wanted to target consumers at competing car dealerships. They also wanted to track the amount of people who saw their ads and then visited their store location. As a result, they enlisted the help of Propellant Media to reach the desired audience and to measure the number of people driven by our ads. Solution Our team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. We built geo-fences around a list of car dealerships provided…

Car Dealership Steers Clients Away from Competition Driving Them To Their Location

Challenge A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the…

Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of our team to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track oline conversions. With a goal of achieving a 0.1% CTR, the dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and…

How we put a luxury car dealership on the map.

Car buyers are much more likely to purchase from a local dealership, so we used Geo-Fencing to target prospects within a specific geographic area. We then set up a Conversion Zone around the dealership to measure online-to-offline conversions. RESULTS .17% click through rate (well beyond the original goal). $20 Cost Per Visit