What’s the best way to perfect our Amazon Consulting skills? By developing and managing our own products on Amazon. We created two products under the Bar Brat brand, and plan to expand to 15-20 products within the next two years. RESULTS Each Bar Brat product has first-page rankings for multiple keywords. Our average conversion rate (from page views to sales) is 15%. For every $1 we spend on advertising, we make $3.
An innovative new product first seen on Shark Tank was already generating revenue through Amazon sales. To increase revenue even further, we used Amazon Consulting and Search Engine Optimization to achieve better Amazon search results. We also developed an Amazon Sponsored Ad (Display Advertising) campaign. RESULTS Amazon page views increased over 50%. Revenues grew by 60%. Average Cost of Sale was only 13%—a 35% reduction in costs.