Our team has worked on $1,000,000/month+ as well as $1,000/month. And even though the process and length of ppc management may change, our core best practices remain the same for all budget sizes. Either way, our process for developing effective campaigns does not change. Here are the areas of the PPC Management Process we focus on:
After we run our campaigns for a month, we pick the winners and give them more breathing room and budget. And we do it over and over again to drive up ROI.
Nothing is better to companies than reaching customers already searching for you. Google Adwords & Bing Ads provides that world of lower funnel searchers actively looking for your product or service. And there’s where our focus lies for large and small brands.
As an Adwords Certified Agency, we understand how to build granular PPC campaigns based in knowing the brand, how your audience connects with your brand, and why the keywords and Ads formulated will most likely translate into clicks and conversions. And after all of that, the real work begins…
And with our Call-Only campaigns and the campaigns our PPC Agency builds, we can take the same granular Adwords development process, and apply it to campaigns where you are only paying for phone calls, not only clicks to your website.
With roots in Search Engine Marketing, we have years of experience with auditing and building paid search campaigns that are set up for success. We put your account through a 50-point+ inspection to compare the following vs. best practices:
We then provide recommendations, and often that includes an account re-structure which will enable you to grow your account while maintaining efficiency in your advertising spend.
Our ability to develop Adwords campaigns centered on companies paying for phone calls instead of clicks to your website is what sets up apart. Our Click To Call only campaigns typically perform 40% better than similar traditional Adwords campaign. And trust us, our traditional campaigns already prove strong dividends for our brands.
Here we perform a deep dive into your account to get a sense of what opportunities we can take advantage of.
We need to understand your business so we can build KPI's to meet around your Adwords campaigns.
It's now time to build your campaign utilizing targeted keyword research, stellar ad messaging, and bid management.
Now we take a maniacal approach to managing your campaigns in a proactive way to exceed our targets.
Optimizing these campaigns and reporting is what holds our team accountable.
“89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.”
“For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.”
Pay Per Click Advertising remains a critical channels for brands and organizations that want to connect with active searchers.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.