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Government & Municipalities Need Digital Solutions As Well

In an age where connecting with constituents in more efficient ways is vital, digital advertising has become a powerful tool for state departments, local departments and municipalities who want to communicate more efficiently with people.   Some of our solutions for getting government more connected include:

  • Facebook Advertising
  • Pay Per Click Advertising
  • Display Advertising
  • Geofencing Marketing
  • Addressable Geofencing

We understand that traditional forms of advertising including TV and direct mail still wait, our ability to layer our digital solutions for government gives elected officials a powerful means to connect with their constituents.

Location Based Advertising – Geo-Fencing

Our geo-fencing technology allows us to serve ads to people on their mobile devices that visited certain buildings or went to particular physical locations.  There are many use case that politicians can leverage this technology for campaigns:

  • Geo-fence buildings where you know your core constituency is likely to frequent (supermarkets, particular road intersections, malls)
  • Speaking at an event…geo-fence the conference and event center so you can continue speaking to those who attended the event
  • If you political opponent speaking or holding a campaign rally.  As long as we know the address, we can target those campaign attendees
  • Phone banking or canvassing?  We can micro-target those neighborhoods a week before you hit them so you’re increasing the likelihood of someone volunteering for or giving to the campaign.

Solutions Custom Tailored To Government Campaign

Increase Your Name Profile

Our ability to create custom tailored Adwords campaigns for politician is what we take pride in.  We have several options here:

  • Increase brand awareness about your name profile
  • Use the names of your political opponents so you are showing up in search
  • Consider particular issues that your key contstituents care about that you can show up for in search
  • Build awareness for potential events centered around your candidacy

Use Keyword Contextual Targeting For Issue Related Websites

With our keyword contextual advertising solutions ensure you are getting your message in front of issue based voters.  And we can continuously target those people wherever they go around the web.

Rank For Keywords Related To Your Political Candidacy

Want some increase organic traffic.  Our team can build an SEO plan allowing your candidacy to rank for keywords centered around those actively searching for you or expressing an interest or a need.  We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your candidacy so you’re getting more exposure, awareness and an increase in searches online.

facebook advertising

Use Social Media To Target High Propensity Voters

With our sophisticated and custom tailored advertising solution, we can take a list of high propensity voters you know are likely to vote, load those into our system, and begin serving ads centered around your candidacy.  All of those Ads can be served on Facebook and Instagram.  Learn more about our social advertising solutions.

Reporting For ALL Your Campaigns

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

“42% of millennials used their smartphones to research politics in June 2016.”  Are you using digital advertising to speak to them?

Case Studies

Key Geo-Fencing Benefits

  • No IT Requirements needed
  • As long as location services on the mobile devices of those event attendees are turned on, we can serve Ads to them on those same mobile devices
  • 90% of individuals typically have location services turned on
  • Does not require any Physical BEACONS
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
  • Granular localization via custom shapes & sizes

Digital Execution Process For Political & Advocacy Campaigns

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your ideal voter profile, your week by week campaign objectives, understanding your win number, and how we can develop a digital plan of action.

2

Creative Development

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Development

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.

If you are a political campaign, super PAC, or advocacy groups needing specific digital solutions that your opponents aren’t using, please contact our team.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo-fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 776-7358.