Geographic Targeting + Demographic Layering = Bliss
That’s what we all want as advertisers and businesses. If we have done the research and know who our core audience, we simply want to continue connecting and engaging with that audience. Through our demographic targeting methods, we have the ability to touch on many different demographic profiles including:
- Race (African Americans, Hispanic, etc..)
- Interest Categories
- Political Affiliation (Leaning)
Demographic marketing is the perfect solution for advertisers that need to drill down further after identifying the core geographic market (geofencing, zip code, or city) and need to heavily engage with that audience.