For all of our advertising, we have a standard set of ad requirements needed to develop creative assets.

Ad Size Units Needed (17 total)

  • 300 x 50 – Mobile
  • 320 x 50 – Mobile
  • 320 x 480 – Big Mobile
  • 200 x 200 – Small Square (Mobile)
  • 250 x 250 – Square (Mobile)
  • 1200 x 627 (Native Ad)
    • Headline: 25 Characters Max
    • Body: 90 Characters Max
    • CTA: 15 Characters Max
    • Destination URL
  • 600 x 315 (Facebook) – Text should not take up more than 20% of image space)
  • 160 x 600 – Wide Skyscraper
  • 240 x 400 – Vertical Rectangle
  • 728 x 90 – Leaderboard
  • 468 x 60 – Banner
  • 970 x 250 – Billboard
  • 300 x 250 – Inline Rectangle
  • 300 x 1050 – Portrait
  • 300 x 600 – Half Page
  • 120 x 600 – Skyscraper
  • 970 x 90 – Large Leaderboard

Note: For the 3 mobile ads, we want to create 2 sets of Ads:

  • One For Gathering Phone Calls – CTA will be “Click Here To Call”
  • Another For Gathering Clicks to the client website

Standard Top Performers:

If we are limited on budget for creative, these give are the top performing ad placements we’d recommend.

  • 300×250
  • 160×600
  • 728×90
  • 320×50
  • 300×50
  • 1200×627

Requirements of Creative Assets

  • Ensure each File Size is no greater than 150 KB’s
  • Get logo in high rez 300 DPI and as a PNG, JPEG, GIF or HTML5 file

Creative Questionnaire For Advertiser

  • 80/20 mobile desktop?
  • Who’s your target market? Age? Gender? Ethnicity?
    • Age 25 – 70 (middle age)…50 years and younger
  • Can we utilize the same color scheme and topography of the website?
  • Can client send over the images used on the website?
  • Do they own the copyright to those images? If not, they will need to attain marketing and usage permission from the photographer prior to sending those images to us.
  • Do they have any stock photography they are wanting to use? If not, these will need to be procured.
  • What Call To Actions Do You think resonated in your business currently?
  • What are the top 2 – 4 benefits that stand out for your business?