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What does geofencing cost and what are the typical geofencing marketing prices and CPM's?  It's important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions.  At Propellant Media, we peg ourselves as an ad agency offering enterprise level solutions to small - midsize companies.  So we make our pricing competitive to allow companies to utilize it for their own advertising needs. Geofencing falls under the umbrella of programmatic display advertising,...

Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that's going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business. Those folks that are really going to turn into actual live cases and doing it in a way so that you're not...

My name is Justin Croxton, one of the managing partners here at Propellant Media. We're a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we've been utilizing for a number of our clients. It's called geofencing. It's part of this whole world of programmatic display advertising. Geofencing is really, really some powerful stuff. It gives you the ability to target people based on the places that they're...

You may have skimmed this list before reading this intro and said to yourself there's not way this can take 15 minutes.  If you're not familiar with SEO or audits in general then it could take a touch long, but when I'm reviewing a website for a client who is interested in our services, we'll always perform one of these 15 minute audits.  This is not our full audit in which we provide a report and recommendations to a clients...

SEO firms bring a sophisticated understanding of which factors impact a company’s rankings in Google.  For every 100 people who perform a search online, 85 will click on an organic listing.  But of those 85, a larger majority of searchers click on what’s call local map listings if the search has local intent involved (i.e local restaurants, plumbers, doctors, pet stores).  Many factors can impact one’s rankings including proximity to the local business, category of the business, reviews, citations, natural...

          by Michael Schein After toiling for years as an anonymous comics writer, Stan Lee had a once-in-a-lifetime idea. Lying in bed with his wife one night, he dreamt up a brand new type of superhero team. A team of heroes with insecurities, fears, jealousies, and flaws. In other words, a team of real human beings. Stan Lee called his creation the Fantastic Four. It was a massive hit. Naturally, his boss wanted more. So in an insanely short period of time, he went...

This is our second installment of supplying real estate agents with information that is useful.  In this post we discuss how to leverage social media and a pretty cool product called Agent Reel that was created by Spark Growth Partners.  I recommend you reach out to them if you want to learn more about social media for real estate agents. ...