16 Compelling Benefits of Geofencing Marketing For Small Businesses

Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings, malls, competitors, etc.…

Trade Show Conference Marketing With Geofencing

Propellant Media is a Digital Ad Agency based out of Atlanta Georgia. We focus extensively on Geofencing Marketing, as well as paid search, pay-per-click advertising, all of those other cool, fun things that we do as an organization. I wanted to talk to you a little bit about the power of Geofencing for conferences and trade shows. Specifically, businesses and organizations that want to target conference and event attendees at those particular trade show type situations. Targeting Conference Attendees With Geofencing I think…

What’s Geofencing Costs, Prices & CPM’s?

What does geofencing cost and what are the typical geofencing marketing prices and CPM’s?  It’s important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions.  At Propellant Media, we peg ourselves as an ad agency offering enterprise level solutions to small – midsize companies.  So we make our pricing competitive to allow companies to utilize it for their own advertising needs. Geofencing falls under the umbrella of programmatic display advertising, which traditionally…

Geofencing For Lawyers: A Cutting Edge Advertising Solution

Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that’s going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business. Those folks that are really going to turn into actual live cases and doing it in a way so that you’re not spending your money…

Mobile Geofencing Marketing For Retailers, Restaurants & Franchises

My name is Justin Croxton, one of the managing partners here at Propellant Media. We’re a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we’ve been utilizing for a number of our clients. It’s called geofencing. It’s part of this whole world of programmatic display advertising. Geofencing is really, really some powerful stuff. It gives you the ability to target people based on the places that they’re going, and you…

Quick SEO Audits: Conduct One In 15 Minutes

You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar with SEO or audits in general then it could take a touch long, but when I’m reviewing a website for a client who is interested in our services, we’ll always perform one of these 15 minute audits.  This is not our full audit in which we provide a report and recommendations to a clients for implementation but…

7 Local Search Strategies To Attract More Customers (Without Spending A Dime)

SEO firms bring a sophisticated understanding of which factors impact a company’s rankings in Google.  For every 100 people who perform a search online, 85 will click on an organic listing.  But of those 85, a larger majority of searchers click on what’s call local map listings if the search has local intent involved (i.e local restaurants, plumbers, doctors, pet stores).  Many factors can impact one’s rankings including proximity to the local business, category of the business, reviews, citations, natural links pointing to…