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Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let's begin with a few definitions. What is geofencing, exactly? It's the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That's important because mobile marketing is paramount in 2018. It's so popular that...

Who'd of imagined we'd have instant access to the World's knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We're constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/10/21-Geofencing-Errors-Ebook.pdf'; }, false ); Want a free copy of our new PDF "21 Grave Geofencing Advertising Errors Companies Make?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20891" contact_form_id="8328"] After running many geofencing advertising campaigns for agencies and direct clients, we’ve seen it all.  Campaigns with bad geofencing locations.  Campaigns simply paused and not even active.  Audience pools that should reset every 1 week versus 30...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "The Ultimate Guide To Building The Perfect Geofencing Strategy?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20883" contact_form_id="8328"] Chapter 1 - Being Able To Geofence Not Enough Geofencing marketing equips advertisers with a more precise digital weapon to target people in incredibly hyperlocal areas, meaning individual homes, buildings, events, trade shows, retailers, convention...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Geofencing-Marketing-For-Car-Dealerships.pdf'; }, false ); Want a free copy of our new PDF "Guide To Geofencing Marketing For Car Dealerships"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20855" contact_form_id="8328"] GM’s and digital marketing managers of car dealerships care about many things, but at the top of the obvious list is selling a lot of cars at a good margin. And the way you accomplish that...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/20-Questions-You-Should-Ask-Any-Geofencing-Provider.pdf'; }, false ); Want a free copy of our new PDF "20 Questions You Should Ask Any Geofencing Provider?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20848" contact_form_id="8328"] Our agency, Propellant Media often gets swarmed with questions from organizations and company who inquire about geofencing marketing.  All questions are important but some are more important than others. In order to ensure you’re choosing the...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today's consumers are constantly on the go. And yet, they're more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have...

[vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="20848" contact_form_id="8328"] Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as 1-mile radius targeting or even 1-block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not...