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Every single day the internet is used by 4.2 billion people around the world. That’s well over half of the world’s population online. Such gargantuan figures should be music to the ears of anyone hoping to attract traffic to their website. After all, every single one of those people could one day end up on your site. As we all know though, earning traffic is only one half of the battle for businesses. From a business perspective, those eyes are somewhat useless unless...