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Search Engine Optimization, otherwise known as SEO still remains one of the most critical online traffic channels for companies and organizations.  We see it often though Google Analytics that organic search not only yields the best leads, but offers the best engagement, lowest bounce rates, and in fact produces higher conversion rates, outside of email marketing. So the investment in SEO remains critical to companies that do not want to continue paying for traffic through Google Adwords (which we still believe...

As medical and legal practitioners choose to invest in growing their search rankings for non-branded terms (e.g., dentists, personal injury lawyers), [it’s important to] consider four main factors including on-page optimization, technical SEO, link building, and content marketing that directly impact search rankings and search traffic. These areas of execution for SEO are vital to increasing your rankings in search engines, but many companies neglect the paid aspect of digital advertising and its impact on rankings. Lower-funnel searchers actively searching are...