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Search Engine Optimization

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What Should I Invest In First: SEO or Paid Search (PPC)?  Traditionally, we at Que Commerce have professed that investing in paid search is a great way to kick start your digital marketing efforts (pending you’ve invested in the proper assets including an effective responsive website as well as a business that really does solve a problem). Lately, we have noticed instances where going straight into search engine optimization proves a more effective strategy.  As SEO companies deal with Google now fully...

Overview Of  Online Marketing For Hospitals And Medical Practices Internet marketing for hospitals and doctors continues to be a challenge with a plethora of opportunities to attract more patients and increase revenues.  Doctors are looking to treat patients from all walks of life and any ailment including ones that get struck with eating the hottest peppers to those who simple have back problems.  But how can doctors be found to solve these problems.  These opportunities include paid search (PPC), search engine...

Measure SEO Success – Tracking Performance Of SEO With Tools & Metrics Most small to mid size businesses are skeptical of search engine optimization (SEO).  The growing concern is three-fold.  First it takes time to rank for those contextually relevant keywords related to a business (3 – 6 months on average).  Second, it costs money to invest into this marketing channel, and companies may not get the immediate benefit of those advertising dollars.  Lastly, the business may not understand how to...

Many enterprises and businesses exist to solve a problem or find a solution for consumer’s wants and needs.  As business owners discover ways to grow their organizations, they are constantly looking for areas that will give them that competitive edge over a period of time knowing new entrants will saturate their market.  But when operating in a perfectly competitive or monopolistically competitive market, finding that sustainable advantage can be the difference between a 2-year business and a 10-year business.  Search...