Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the right time with the right message. In an era where technology shapes the way we communicate and…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
No one’s going to vote for you if they don’t know who you are. In today’s marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There’s email marketing,…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these three assets. And, the effectiveness with which time, money, and people are used is…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today’s world of 24-hour…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
In modern politics, winning hearts and minds requires more than compelling speeches and catchy slogans. It’s about reaching the right audience at the r...
Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all?
You nee...
There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on ...
If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” ...
Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for…
Running for office is challenging. You need to find the right message, raise funds, knock on doors, and get your message to the masses. We were approached by an existing client who expressed an interest in utilizing us for geofencing marketing and video marketing to get his message to Californians for a State Assembly Seat.
He wanted to do something different than traditional offline marketing. That’s when we devised a plan that included a lot of video content he created.
Marketing Mix For Political Programmatic Display Marketing Campaign
Using a client-supplied voter list in his district, we are executing:
Addressable Geofencing via Programmatic Video –Think “Pre-, Mid- and Post-roll video”
Also executing OTT television to large & small screens to those in the list who stream their television content
Website Retargeting whereby we are retargeting visitors to the candidates website with Programmatic Video
It was imperative to always include creative assets and strategies that provide a “clickable” environment. We used Programmatic Video for this purpose, but we highly recommend including banner & display ads.
400% Above Industry Average
Using pre-roll video and addressable lists of targeted voters, we were achieving 0.5% CTR, which is 400% above industry average. The client continues to receive incredible engagement from his video content and we’ve incorporated other types of video including over the top connected tv advertising content to the mix.
As Efren says, “It’s Not Just The Message, It’s The Method!”. Our method of data targeting has lead to above average engagement for his candidacy.
