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Political Advertising

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There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these three assets. And, the effectiveness with which time, money, and people are used is the biggest factor in what dictates the outcome of a campaign. This article teaches you how to manage a political campaign so as to offer the best chance of success. Learn which area's of campaign management most often present obstacles and...

The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting firms play a key role in conveying a candidate's message to the public. When it comes to picking the right consulting firm for a political campaign, you want the best. But, how do you choose? It helps to know which firms...

There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard signs are still effective. There is something psychologically undeniable about seeing a sign in real life. You cannot scroll by it like you can the messages in your Instagram or Facebook feed. You have to reckon with it. This keeps the political...

If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today's world of 24-hour news cycles and viral messages, issues and careers can change at the drop of a hat. You need to keep not just up-to-date but up-to-the-minute. If you are waging a campaign for a local office, you need to subscribe to any websites, blogs or newsletters...

Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for everyone. Digital media and online advertising are dominating current politics. Facebook and Google have become the two most powerful online entities. They’re capable of making or breaking an election campaign. Are you looking to reach as many of your potential constituents as...

No one's going to vote for you if they don't know who you are. In today's marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There's email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they're actually easier to implement than you...

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to...