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Get More Real Estate Leads Via Search Engine Marketing We wanted to put together the best real estate marketing infographic for the real estate community.  This post focuses on real estate paid search, SEO, and a little bit on social media.  But don't worry, part two of this infographic will be coming out after we publish this one.  This guide is for real estate brokerages, real estate developers, property management firms, commercial real estate firms, and other real estate related companies. And...

How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels).  However this class dove deeper into the new wave of marketing (search, internet, social media, email).  The conversation became healthy debates in class that ended with these new forms of marketing becoming part of the regular lexicon of chief marketing officers around the world.  Social media will no...

When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing.  I constantly have to remind business owners and marketing departments that search engine marketing is both an investment as well as less expensive means of advertising one’s business in comparison to other advertising and marketing channels.   The good news for business owners is the concept of...

Acquiring Targeted Customers Through Hotel Web Marketing: Many hotel and travel websites exist in the market place.  These websites help promote and provide options for customers that are traveling to various cities and choosing their temporary place of residence.   This is a form of reactive marketing that waits for potential customers to pick your hotel if they are within your price range and traveling to your city.  Many other forms of reactive marketing exist. Despite their effectiveness, they are not proactive because...