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Mobile Marketing

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For higher education providers, it's critical to connect with potential students who want to further their studies and schooling. With the demands for higher education rising, and students of all ages going back to the classroom, higher-education marketing companies help to tap into this growing market segment. Regardless of whether students are considering traditional enrollment or need the flexibility that online courses offer, marketing helps to sell your curriculum.  Marketing effectively takes time and effort. Working with a professional agency that specializes...

Launching a great website? That’s awesome but remember that profits don’t simply come from a pretty site. Visibility and traffic are important too. In the world of digital marketing, you need to learn how to make yourself visible. If you think nobody clicks a Google Adword search anymore, think again. 64.6% of people click on Google Ads when they want to buy something online. A Google Ad campaign can do wonders for your business for sure. Are you new to Adwords marketing? Not sure...

Nowadays, 95 percent of home buyers search online before making a purchase. And more than half of all buyers choose a property they found listed on the Internet. The web proves crucial to making a sale. If your real estate company isn't taking full advantage of it through digital marketing, then you're leaving money on the table. What's more, you risk getting left behind. But what if the thought of digital marketing overwhelms you? Or, you don't know where to start? Fortunately, you don't have to go it alone. Read on...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today's consumers are constantly on the go. And yet, they're more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have...

The mobile market is continuing to dominate advertiser's attention and their need to conform their marketing efforts to mobile users. Ranking #1 in Google has a 23.5% mobile clickthrough rate, down from 28.6% in 2015 – Advanced Web Ranking (2017) It seems as though Google’s introduction of 4 ads in search results has impacted mobile quite a bit. More so than desktop, by a lot. Mobile CTR for the #1 Position on desktop in 2017 is 29.2%.  #1 Position in 2015 was 27.0%. So, a substantial drop in 2...