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As medical and legal practitioners choose to invest in growing their search rankings for non-branded terms (e.g., dentists, personal injury lawyers), [it’s important to] consider four main factors including on-page optimization, technical SEO, link building, and content marketing that directly impact search rankings and search traffic. These areas of execution for SEO are vital to increasing your rankings in search engines, but many companies neglect the paid aspect of digital advertising and its impact on rankings. Lower-funnel searchers actively searching are...