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Geofencing

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Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let's begin with a few definitions. What is geofencing, exactly? It's the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That's important because mobile marketing is paramount in 2018. It's so popular that...

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms--geofencing and geotargeting--often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the...

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to "track" users. It doesn't invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That's why it's becoming popular now. Now that companies know that...

Who'd of imagined we'd have instant access to the World's knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We're constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic...

You're running a display campaign. You'd like to see your ads as you surf the web. But the truth is, you probably shouldn't see your own display ad, because you're not the prospect. Here are seven reasons you shouldn't worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: "Imagine a scenario where you're running a TV commercial across thousands of channels. I...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today's consumers are constantly on the go. And yet, they're more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have...

If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize your marketing potential? Learn more right here. According to a well-regarded study, the average person sees 5,000 ads each day. How many do you pay attention to? Probably a handful at best. That's why companies are coming up with new ways to catch consumers' attention. One of the latest options is geofencing advertising....

A great way to market your business is to have hyperlocal ads appearing in social media. We take a look at how to use geofencing ads in all the major social media channels. Ever heard of geofencing? If not, you should get familiar with it. Geofencing is now one of the most important methods for businesses to run ads across different platforms. People can get it set up to link to different local businesses, their competitors, and even on social media profiles. Who...

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about what it is and how it works right here. Most businesses advertise via social media and on their own websites to attract new customers. Both are effective outlets that have proven to help increase profits. But not every business can operate...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. [vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="8329" contact_form_id="8328"] Before sharing the excerpt from our ebook, take some time to watch our recorded webinar on geofencing marketing for agencies and...