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Geofencing

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Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings,...

Finding geofencing marketing providers and even companies that can white label their services can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geofencing providers are not really what we'd consider true geofencing.  There are a number of beacon technology firms as well as true geofencing agencies that are useful for specific needs of the organization. Geofencing is an important strategy that we at Propellant Media employ to help...

There is a standard misconception in the definition of geofencing and how it compares other forms of location based advertising such as beacons technologies.  Both have their benefits and particular uses that are vital to micro-targeting consumers who walk inside your retail location or nearby, but each has their pluses and minuses and should be considered when you're trying to decide which one makes the most sense for your company. Definition of Geofencing & Beacon Advertising Geofencing marketing allows company to micro-target...

It's important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions.  At Propellant Media, we peg ourselves as an ad agency offering enterprise level solutions to small - midsize companies.  So we make our pricing competitive to allow companies to utilize it for their own advertising needs. Geofencing falls under the umbrella of programmatic display advertising, which traditionally does not charge by the click, such as other cost per click...

Hello my medical and health care and pharmaceutical practices that are out there. My name is Justin Croxton. I'm one of the merging partners here at Propellant media. We're a digital ad agency here in Atlanta Georgia and we just want to talk to you a little bit about our geo-fencing technology that we utilize for a number of the medical practices and healthcare institutions that we work with. There's a number of folks that really don't understand geo-fencing and...

This is Justin Croxton here again, one of the managing partners here at Propellant Media. I want to talk to you a little bit about some more geofencing, particularly, for auto dealerships, auto repair centers, everybody that happens to be in the automobile space essentially. A lot of automobile repairs, repair locations, new car sales, a lot of things that we're thinking about is how can we get more people, more foot traffic into our doors, that's ultimately going to buy...

Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that's going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business. Those folks that are really going to turn into actual live cases and doing it in a way so that you're not...

My name is Justin Croxton, one of the managing partners here at Propellant Media. We're a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we've been utilizing for a number of our clients. It's called geofencing. It's part of this whole world of programmatic display advertising. Geofencing is really, really some powerful stuff. It gives you the ability to target people based on the places that they're...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give everyone a little bit of a demo on exactly what geofencing is and how it can make a huge difference for your business, in attracting customers or increasing brand awareness for your business. What exactly is geofencing is really the question that we get. How does it work? How does Geofencing Work? How we define...