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Event Marketing

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If you are planning on sponsoring or being an exhibitor at an event, the more people that attend, the better your chances to deliver a substantially higher return on your investment. Generally, event planners already have budgeted a significant amount of money in promoting the event. However, it can never hurt to take matters into your own hands to do some marketing yourself. There is no reason not to publicize the fact that you will have representatives from your company...

So, you're planning on attending your industry's hottest trade show. Now you're trying to think of all the different ways you can stand out this time so you can bring home new business. Make a Memorable Offer the Centerpiece of Your Marketing Create a special offer that will energize people to visit your booth. Having a "show-only" offer will pique curiosity and drive visits. Not only that, people will be ready to buy. That's the best of both worlds when it comes to...

Trade shows remain an excellent way to impress prospects and attract new clients. However, many attendees don't understand the crucially important nature of creating an exhibit that attracts eyeballs. Don't be like them when you can create a compelling booth and display that helps the crowd form fast. Set up a Selfie Station Tap into the unbridled power of selfies! People love having their pictures taken, so empower them to create fun, memorable selfies in front of your booth. It's inexpensive to...

Some researchers say that trade shows go as far back as medieval Europe. Since then, the concept has spread globally, and the levels of sophistication have skyrocketed. Every industry now has shows that offer enormous marketing potential for energized exhibitors. With a bit of creativity and planning, having a booth at these events can be enormously profitable. It's crucial to have an eye-catching display booth if you hope to stand out at an event. These days, booth vendors are doing innovative...

There is no doubt that there are a thousand details that go into a successful event. If you're thinking about being an exhibitor or a sponsor at local or international conferences, here are 21 event planning marketing conferences worth considering. Catersource Hosted in Las Vegas, Catersource is a show that brings together the world's most passionate professionals in the catering industry. The focal point of this event is celebrating and enhancing catered events. This industry-leading event attracts thousands of visitors, making it an...

If your company is knee-deep into conference marketing, you're going to want to consider the benefits of event conference software. Such software is essential because it facilitates communication between the on-site staff and the backend personnel. Not only that, it offers a lot of features to make managing event attendance simple. You'll need to decide on which features mean the most to your organization. There's something for every budget, so don't spend too much time worrying about whether you can find...

Are trade shows a regular part of your marketing strategy? For many companies, they represent the single best chance to get new customers. That's excellent news, but keep in mind, there are many moving parts to consider before embarking on your next event. The Benefits of Conferences and Events The most significant advantage of this type of marketing is that these events represent a congregation of like-minded people. What's better than a conference where everyone is a buyer for a specific industry?...

Event marketing is a widely preferred time-proven method to bring in a lot of leads to your company. There are certainly a lot of forms of event marketing strategies and companies that execute them effectively as well. However, have you ever imagined how hard it would be to arrange the A to Z of events? Finding a reliable event marketing agency with upscale market reputation isn’t simple, but with the right company and their proven methods, you can give that...