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Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to...

At Propellant Media, we believe that we can provide the best solutions to your marketing and advertising needs. We employ many different online tools to help deliver these solutions effectively. One such tool is the tracking pixel. What Is a Tracking Pixel and Why Use It? A tracking pixel is a graphic with dimensions of 1 x 1 pixels. This pixel is loaded when a user visits a website or opens an email and is used to track the user’s activities. Tracking...