How Higher Education Marketing Works to Reach Students From All Corners of the Globe

Over the past twenty years, the higher education sector across the world has grown rapidly. From Asia to the U.S, more colleges are opening and student numbers are at record highs. Even those who don’t attend in person are able to take remote courses from the comfort of their own homes. The world is gradually becoming more and more educated. But in order to keep up with the pace, higher education marketing has had to step up pace. Staff have been hired to…

Understand Social Media Best Practices and More to Create a Seamless Social Media Marketing Campaign

According to research, is an approximate 2.77 billion users on social media, it seems like everyone and their grandma are on at least one social media platform these days. If you have a business that you want to promote, it is important to know the latest social media best practices to stay ahead of your competition. Social media is an umbrella term for multiple platforms that each provide a different audience and benefit for your business. No matter what type of business you…

Real Retargeting Strategies That Work to Help You Reach Your Target Audience

It’s quite a shocking statistic that only approximately 22% of businesses find their conversion rates satisfying. For the other 78%, there’s a need to reconsider their marketing strategies and even incorporate email retargeting approaches. Email marketing, among other approaches, doesn’t always convert visitors into leads the first time. If email marketing is your primary strategy of advertising, consider incorporating email retargeting. This is especially if your conversion rates are below par. You might be wondering what that is and how it works. Let’s…

How Our Agency Gets Over 400 Legitimate Leads Each Month (VIDEO)

As an agency, Propellant Media works hard to husband its resources. We watch our operating budget as much as our marketing budget. We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged our skillset and the same exact recommendations we give…

High Converting Website – Top 5 Elements In Crafting The Best Converting Website

Que Commerce has dealt with quite a number of clients over the past month and we’ve noticed website optimization and creating the best website user experience has come up again and again.  You should expect that creating the optimal website shopping experience will remain an evolving opportunity for companies looking to turn searchers and shoppers into partners and customers.  As you structure your websites, here is a process that will allow you to think through the wireframes and architecture of it.  This scratches…

Digital Marketing Funnel – Each Service Impacts Each Stage (Part 1)

We like to say the traditional marketing funnel remains the foundation for digital marketing best practices.  Without a clear understanding of the funnel, digital marketing agencies cannot as effectively operate and optimize marketing campaigns for clients.  The key insight is that a customer truly isn’t a customer until they have purchased a product or service.  Until then, they are a shopper.  And shoppers continue to funnel through this process from brand awareness, interest, and consideration to purchase, loyalty, and advocacy.  We’ll look at…

Craigslist Or Search – Which One Makes Sense For Your Business

Craigslist Or Search I’ll be the first to tell you that I have done it all from search engine marketing to craigslist advertising. I also run a digital marketing firm so we have become fairly effective at figuring out which method makes sense as a means of marketing. I am partial to search engine marketing not just because it’s what we do at Que Commerce, but also it’s incredibly valuable and measurable. However Craigslist has its benefits as well. I will share with…