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Finding geofencing companies and geofence marketing providers that can white label their geo-fencingservices can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geofencing providers are not really what we'd consider true geofencing.  There are a number of beacon technology firms as well as true geofencing agencies that are useful for specific needs of the organization. Geofencing is an important strategy that we at Propellant Media employ to help...

Que Commerce has dealt with quite a number of clients over the past month and we’ve noticed website optimization and creating the best website user experience has come up again and again.  You should expect that creating the optimal website shopping experience will remain an evolving opportunity for companies looking to turn searchers and shoppers into partners and customers.  As you structure your websites, here is a process that will allow you to think through the wireframes and architecture of...

We like to say the traditional marketing funnel remains the foundation for digital marketing best practices.  Without a clear understanding of the funnel, digital marketing agencies cannot as effectively operate and optimize marketing campaigns for clients.  The key insight is that a customer truly isn’t a customer until they have purchased a product or service.  Until then, they are a shopper.  And shoppers continue to funnel through this process from brand awareness, interest, and consideration to purchase, loyalty, and advocacy. ...

Craigslist Or Search I’ll be the first to tell you that I have done it all from search engine marketing to craigslist advertising. I also run a digital marketing firm so we have become fairly effective at figuring out which method makes sense as a means of marketing. I am partial to search engine marketing not just because it’s what we do at Que Commerce, but also it’s incredibly valuable and measurable. However Craigslist has its benefits as well. I will...