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Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let's take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to...

Remarketing tactics offer a robust way for businesses to re-engage customers when they're most likely to buy online. It's a proven marketing tactic that helps to meet business objectives rapidly.  As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits.  Remarketing requires precision to implement effectively. First, it's vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get...

Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and sustainable campaigns are essential. The good news is there are endless rewards and the potential stream of new business.  Consider these thirteen advanced methods to wring more profit from Google Adwords. Make Tons of Ads for Testing It's not much fun making distinct ads....

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A fast-loading,...

[vc_row][vc_column][vc_column_text]Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we'd consider true geo-fencing.  There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization. What is geofencing marketing? Geofencing marketing is an important strategy we...

Establishing a growing brand is equal parts art and science. It takes knowledge of the market, and a solid grounding in marketing principles to get details right. If you're searching for branding agencies in Atlanta, you have reliable options that will tell your story to the world. The world's largest brands enjoy unparalleled customer loyalty and significant sales volumes. No wonder other enterprises are rushing to catch up. Hiring a branding agency in Atlanta is the first step on the journey...

When you want to draw attention to your business or organization, working with an Atlanta PR firm is a smart business move. Getting viral coverage one of the most direct ways to create the attention you seek for your company.  [caption id="attachment_21823" align="alignright" width="300"] Georgia Aquarium[/caption] When your brand gets mentioned in the news or influential circles, people who can help elevate your message, so a much broader audiences take notice. Further, in a world where more news and stories are always...

If an Event or Convention is something you are thinking about hosting, selecting the perfect venue is critical. Here are 29 convention centers worth investigating while you are still in the planning process. Conventions and conferences are an excellent way to build brand recognition and loyalty with the people who are most interested in the products, services, or information you have to offer, so it is a really good way to generate excitement in your industry. Walter E. Washington Convention Center...

There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard signs are still effective. There is something psychologically undeniable about seeing a sign in real life. You cannot scroll by it like you can the messages in your Instagram or Facebook feed. You have to reckon with it. This keeps the political...

If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today's world of 24-hour news cycles and viral messages, issues and careers can change at the drop of a hat. You need to keep not just up-to-date but up-to-the-minute. If you are waging a campaign for a local office, you need to subscribe to any websites, blogs or newsletters...