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Facebook/Instagram Advertising Is Becoming As Powerful As Search

Facebook & Instagram have over 1.8 billion users that spend on average 1 – 2 hours a day on their platforms.  And the granular nature of user data allows our agency to create audiences and target segments that are likely to be your ideal client base.  Below is a sample of the targeting capabilities available via Facebook/Instagram:

  • Age, Sex (Male/Female/Transgender)
  • Zip Code/City, State
  • Industry/Title
  • Income
  • Interests, Behavior

“As of July 2016, there were over 2 BILLION searches PER DAY on Facebook.”  Are you being found?

Case Studies

Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.

But Propellant is no ordinary digital agency.  We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:

  • Targeting people who checked into locations
  • Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
  • People who engaged with particular facebook pages (liked)
  • Targeting people who engaged with content centered around particular keywords
  • Directly message those individuals in addition to the Ads served to them

We’ll be honest.  We didn’t believe in Facebook 4 years.  But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.  

Social Media Advertising Process


Business Objectives

We want to get what your true business objectives are. Here we begin to develop KPI's for the campaigns we're running.


Message/Ad Develop

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.


Social Campaign Build

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.



After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.



Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

Granular Social Media Reporting

We alway talks about this because it matters.  Clients not only want to see our reporting.  We obsess over it.  Our advantage is how we can place any and all social campaigns that we are managing or not managing into one dashboard so we can see the ancillary benefits of our social advertising.  From Google Analytics to Facebook Insights, you’ll receive full access to our reporting system.

“Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year.”

“There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.” 

Six in ten online adults have Instagram accounts.

Our team can build campaigns that gets your message in front of active buyers who expressed an interest or need in your business.

Curious to see what we can do?  Fill out the form or contact us at 1 (877) 766-7358.