Building The Ideal Pages For SEO Rankings
On-Page SEO is where it all begins. It’s where Google and other searches determine what your website and webpage is about, what other keywords your website is tangentially related to, and using those keywords in the proper locations on your webpage to ensure your page is as relevant as any of the other pages your are working to outrank.
Yes, link building, content marketing, and technical SEO are critical aspects of SEO, but our work always begins with on-page SEO, because with all the link building, people and more importantly search engines will not understand what keywords your search should rank for and what your webpages are all about.
The other critical aspect is targeting keywords with low search volume. We see this too often, companies targeting keywords they made up thinking that’s what their audience is searching. Normally, we are righting a lot of ships by implementing a simple on-page optimization process.