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Many enterprises and businesses exist to solve a problem or find a solution for consumer’s wants and needs.  As business owners discover ways to grow their organizations, they are constantly looking for areas that will give them that competitive edge over a period of time knowing new entrants will saturate their market.  But when operating in a perfectly competitive or monopolistically competitive market, finding that sustainable advantage can be the difference between a 2-year business and a 10-year business.  Search...

As medical and legal practitioners choose to invest in growing their search rankings for non-branded terms (e.g., dentists, personal injury lawyers), [it’s important to] consider four main factors including on-page optimization, technical SEO, link building, and content marketing that directly impact search rankings and search traffic. These areas of execution for SEO are vital to increasing your rankings in search engines, but many companies neglect the paid aspect of digital advertising and its impact on rankings. Lower-funnel searchers actively searching are...

Craigslist Or Search I’ll be the first to tell you that I have done it all from search engine marketing to craigslist advertising. I also run a digital marketing firm so we have become fairly effective at figuring out which method makes sense as a means of marketing. I am partial to search engine marketing not just because it’s what we do at Que Commerce, but also it’s incredibly valuable and measurable. However Craigslist has its benefits as well. I will...

The managing partner of Que Commerce, Justin Croxton, conducted a video giving business owners a briefer on digital marketing strategies and how to implement into their business plans.  This video is 38 minutes long and provides lessons and best practices of online marketing, search engine marketing, search engine optimization, local search, paid search, content marketing and social media: http://www.youtube.com/watch?v=U7b7Ea6IaWg&feature=share&list=ULU7b7Ea6IaWg Feel free to leave comments and thoughts on the presentation....

How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels).  However this class dove deeper into the new wave of marketing (search, internet, social media, email).  The conversation became healthy debates in class that ended with these new forms of marketing becoming part of the regular lexicon of chief marketing officers around the world.  Social media will no...

When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing.  I constantly have to remind business owners and marketing departments that search engine marketing is both an investment as well as less expensive means of advertising one’s business in comparison to other advertising and marketing channels.   The good news for business owners is the concept of...

Every business – including dry cleaners, auto mechanics, accounting firms, moving companies, restaurants, doctors, law firms, and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. This decision is often based solely on past and current customers’ opinions posted has online. With so many businesses to choose from, being number one on Google is almost never the only deciding credibility or trust factor. These days,...

Acquiring Targeted Customers Through Hotel Web Marketing: Many hotel and travel websites exist in the market place.  These websites help promote and provide options for customers that are traveling to various cities and choosing their temporary place of residence.   This is a form of reactive marketing that waits for potential customers to pick your hotel if they are within your price range and traveling to your city.  Many other forms of reactive marketing exist. Despite their effectiveness, they are not proactive because...