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Event marketing is a widely preferred time-proven method to bring in a lot of leads to your company. There are certainly a lot of forms of event marketing strategies and companies that execute them effectively as well. However, have you ever imagined how hard it would be to arrange the A to Z of events? Finding a reliable event marketing agency with upscale market reputation isn’t simple, but with the right company and their proven methods, you can give that...

Identifying and short-listing the right sports marketing companies is not easy. This is because of the sheer numbers of such marketing companies. Each company, big or small, could be unique in their own ways. Therefore, it calls for going through the right due-diligence process. Only after that would it be possible to list out the good ones and keep away the not-so-good ones. We are happy to share information about twenty-seven sports marketing agency companies. We believe that the information shared below will help...

We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information. Google Ads and Bing Ads specialists and even marketing directors understand healthy search marketing budgets remain vital to their company’s or enterprise’s growth despite the continued increase in Google Ads competition, which also inherently raises Cost Per Click (CPC) costs across many industry sectors. With that said, Propellant Media runs across countless organizations,...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "Geofencing Marketing Guide For Colleges & Academic Institutions?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21118" contact_form_id="8328"] Admission officers and directors of marketing at colleges and academic institutions care about a number of things, but at the top of the list is attracting quality students who can contribute the campus experience and benefit...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "Geofencing Marketing Guide For Banks & Financial Institutions?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21113" contact_form_id="8328"] General Managers, Loan officers and directors of marketing at banks and financial institutions care about a number of things, but at the top of the list is attracting customers who either want to deposit more money...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "Top 18 Questions Law Firms Should Ask Any Geofencing Marketing Provider?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21090" contact_form_id="8328"] Law practice have a unique opportunity with geofencing advertising.  PI attorneys can target ER and collision centers, criminal defense attorneys can geofence court houses, and even wrongful death attorneys can geofence funeral...

[vc_row][vc_column][vc_column_text]Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we'd consider true geo-fencing.  There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization. Geo-fencing is an important strategy that we at Propellant Media...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "The Healthcare & Medical Guide To Geofencing & SEO Digital Strategy?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21075" contact_form_id="8328"] Digital marketing for hospitals and doctors continues to overwhelm organizations with the plethora of options required for marketing directors to master.  But with that comes a plethora of opportunities to attract more...

As a Minority Supplier Diversity Certified Company, we were invited to pitch our services as part of CBS Corp. and their Eye On Impact event (www.cbseyeonimpact.com).  5 Teams pitched and Propellant Media finished first place. ...

Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let's begin with a few definitions. What is geofencing, exactly? It's the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That's important because mobile marketing is paramount in 2018. It's so popular that...

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms--geofencing and geotargeting--often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the...

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to "track" users. It doesn't invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That's why it's becoming popular now. Now that companies know that...

Who'd of imagined we'd have instant access to the World's knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We're constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic...