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Search Engine Optimization, otherwise known as SEO still remains one of the most critical online traffic channels for companies and organizations.  We see it often though Google Analytics that organic search not only yields the best leads, but offers the best engagement, lowest bounce rates, and in fact produces higher conversion rates, outside of email marketing. So the investment in SEO remains critical to companies that do not want to continue paying for traffic through Google Adwords (which we still believe...

You're running a display campaign. You'd like to see your ads as you surf the web. But the truth is, you probably shouldn't see your own display ad, because you're not the prospect. Here are seven reasons you shouldn't worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: "Imagine a scenario where you're running a TV commercial across thousands of channels. I...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today's consumers are constantly on the go. And yet, they're more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have...

If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize your marketing potential? Learn more right here. According to a well-regarded study, the average person sees 5,000 ads each day. How many do you pay attention to? Probably a handful at best. That's why companies are coming up with new ways to catch consumers' attention. One of the latest options is geofencing advertising....

A great way to market your business is to have hyperlocal ads appearing in social media. We take a look at how to use geofencing ads in all the major social media channels. Ever heard of geofencing? If not, you should get familiar with it. Geofencing is now one of the most important methods for businesses to run ads across different platforms. People can get it set up to link to different local businesses, their competitors, and even on social media profiles. Who...

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about what it is and how it works right here. Most businesses advertise via social media and on their own websites to attract new customers. Both are effective outlets that have proven to help increase profits. But not every business can operate...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. [vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="8329" contact_form_id="8328"] Before sharing the excerpt from our ebook, take some time to watch our recorded webinar on geofencing marketing for agencies and...

We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies.  Below is one of our recorded webinar that we recently did.  It covers: What Is Geofencing Dispel Many Geofencing Strategy & Use Cases With Geofencing How To Measure Foot Traffic W/ Geofencing How To Profit From Geofencing Advertising How To Win More Business With Geofencing How To Get Started With Geofencing   If you have any additional questions, feel free to contact us or...

[vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="20848" contact_form_id="8328"] Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as 1-mile radius targeting or even 1-block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not...

The mobile market is continuing to dominate advertiser's attention and their need to conform their marketing efforts to mobile users. Ranking #1 in Google has a 23.5% mobile clickthrough rate, down from 28.6% in 2015 – Advanced Web Ranking (2017) It seems as though Google’s introduction of 4 ads in search results has impacted mobile quite a bit. More so than desktop, by a lot. Mobile CTR for the #1 Position on desktop in 2017 is 29.2%.  #1 Position in 2015 was 27.0%. So, a substantial drop in 2...