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Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for everyone. Digital media and online advertising are dominating current politics. Facebook and Google have become the two most powerful online entities. They’re capable of making or breaking an election campaign. Are you looking to reach as many of your potential constituents as...

No one's going to vote for you if they don't know who you are. In today's marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There's email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they're actually easier to implement than you...

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to...

In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive market for businesses. At Propellant Media, we understand how important having a solid SEO and social media marketing strategy is for any business. Our team has a unique ability to manage paid search, enabling us to become market leaders in geofencing marketing, and programmatic display/OTT advertising. Recently, we partnered with a company called Clutch to make sure our own...

Without a proper understanding of inbound vs outbound marketing, it is easy to feel lost in the mix. Every year there are new marketing issues to be aware of, and 2019 is no different. Developing a clear understanding of inbound vs outbound will allow you to devise a clear strategy. Many times the main thing that allows your company to blow past the competition is your company's marketing strategy. There are benefits to both inbound marketing and outbound marketing. Continue reading this...

Over the past twenty years, the higher education sector across the world has grown rapidly. From Asia to the U.S, more colleges are opening and student numbers are at record highs. Even those who don’t attend in person are able to take remote courses from the comfort of their own homes. The world is gradually becoming more and more educated. But in order to keep up with the pace, higher education marketing has had to step up pace. Staff have been hired...

According to research, is an approximate 2.77 billion users on social media, it seems like everyone and their grandma are on at least one social media platform these days. If you have a business that you want to promote, it is important to know the latest social media best practices to stay ahead of your competition. Social media is an umbrella term for multiple platforms that each provide a different audience and benefit for your business. No matter what type of business...

Launching a great website? That’s awesome but remember that profits don’t simply come from a pretty site. Visibility and traffic are important too. In the world of digital marketing, you need to learn how to make yourself visible. If you think nobody clicks a Google Adword search anymore, think again. 64.6% of people click on Google Ads when they want to buy something online. A Google Ad campaign can do wonders for your business for sure. Are you new to Adwords marketing? Not sure...

The future of your blog, brand, or business largely depends on how much search engines like your website. If you prioritize SEO (search engine optimization) and spend time upping your Google positioning, you'll put your platform in front of more eyes. There are tons of ways to make money or get exposure out there. You can run Facebook ads, use Instagram, or even advertise through more traditional methods. But SEO, or search engine optimization, is the only true "set-it-and-forget-it method for...

Nowadays, 95 percent of home buyers search online before making a purchase. And more than half of all buyers choose a property they found listed on the Internet. The web proves crucial to making a sale. If your real estate company isn't taking full advantage of it through digital marketing, then you're leaving money on the table. What's more, you risk getting left behind. But what if the thought of digital marketing overwhelms you? Or, you don't know where to start? Fortunately, you don't have to go it alone. Read on...

It’s quite a shocking statistic that only approximately 22% of businesses find their conversion rates satisfying. For the other 78%, there's a need to reconsider their marketing strategies and even incorporate email retargeting approaches. Email marketing, among other approaches, doesn't always convert visitors into leads the first time. If email marketing is your primary strategy of advertising, consider incorporating email retargeting. This is especially if your conversion rates are below par. You might be wondering what that is and how it...

Every single day the internet is used by 4.2 billion people around the world. That’s well over half of the world’s population online. Such gargantuan figures should be music to the ears of anyone hoping to attract traffic to their website. After all, every single one of those people could one day end up on your site. As we all know though, earning traffic is only one half of the battle for businesses. From a business perspective, those eyes are somewhat useless unless...

Nowadays, a good number of dentists consider using the internet to get patients. Just owning a website isn’t enough to make more patients interested in your dental care business, considering the overwhelming number of dental care websites that are available on the internet today. That’s why you should consider hiring the services of a professional dental search engine optimization company. You may be wondering why is SEO optimization an essential tool for you as a dentist? The reason is that most...

Nonprofit organizations must make their presence felt in this fast growing world. Each and every day a new business is coming into scene and people are aware of it because of the marketing. Nonprofit organizations and companies need some of the efficient marketing tactics for promoting their organization as well as the message. Some of the non profit marketing agencies are there that can help you to market your cause. This will help you to gain some prospective donors or interested volunteers...

There are several companies which specialize in law firm marketing. You need to compare as many digital marketing agencies as possible before you hire a given agency. For example, you need to check on other clients whom the agency has served before. There are different forms of digital marketing. There is no doubt that almost all of us would love to stay away from three people or entities. The first is hospital. The second is having the need to be in...