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Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let's take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to...

Remarketing tactics offer a robust way for businesses to re-engage customers when they're most likely to buy online. It's a proven marketing tactic that helps to meet business objectives rapidly.  As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits.  Remarketing requires precision to implement effectively. First, it's vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get...

Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and sustainable campaigns are essential. The good news is there are endless rewards and the potential stream of new business.  Consider these thirteen advanced methods to wring more profit from Google Adwords. Make Tons of Ads for Testing It's not much fun making distinct ads....

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A fast-loading,...

As marketers and brands, we may execute across many offline marketing channels including billboard, radio, print, and television as well as online marketing channels including Facebook, Google Adwords, Programmatic Display, Email, and Video Marketing.  We spend $1,000’s to $1,000,000’s across these channels hoping that people who engage with our brand and visit our websites will convert on or after the very first visit.  But rarely does that actually happen.  Usually it takes 2 to 7 website visits before people even...

(function() { var p = "https://www.semrush.com/leadgen/static/js/widget.min.js"; var d = document, s = d.createElement("script"); s.src = p + "?v=" + Math.random(); (d.head || d.body).appendChild(s); s.onload = function() { new SEMRUSH.SiteauditWidget({ ...

COVID 19 & Marketing In Uncertain Times - Webinar March 27, 2020 We are getting this question often from clients. What should I do during this period when COVID-19 has hit so many companies and individuals? So we have a panel of experts in marketing who can shed some light on the matter and provide points on what companies can do during this time. We have the following experts participating the Q & A Discussion: Chris Dryer (Rankings.io) - SEO Nikkia Adolphe...

For higher education providers, it's critical to connect with potential students who want to further their studies and schooling. With the demands for higher education rising, and students of all ages going back to the classroom, higher-education marketing companies help to tap into this growing market segment. Regardless of whether students are considering traditional enrollment or need the flexibility that online courses offer, marketing helps to sell your curriculum.  Marketing effectively takes time and effort. Working with a professional agency that specializes...

Achieving positive results with Facebook Marketing can be tricky. That's the primary reason many businesses are teaming up with agencies that are Facebook Marketing Companies. Facebook maintains a directory of its Marketing Partners and breaks them down according to their specialties. Becoming a Facebook Marketing Partner requires adhering to a strict set of quality standards and operating a high-quality operation. Partners sell solutions at every price point to every type of customer imaginable. ROI Hunter ROI Hunter is a Facebook Marketing Partner that...

Investing in a franchise offers entrepreneurs a way to leverage the recognition of a trusted brand in a new business venture. These days, people have no shortage of franchises in which to start building a profitable business venture. When developing potential franchise opportunities, creating and offering a franchise that meets demands, as suits their talents, matching their interests, and skillset is a sound business decision.  With so many different franchise opportunities available today, it can be challenging for franchisors to stand...

Most businesses benefit from implementing proven lead generation strategies. Marketing agencies exist to develop methods that help their clients get more customers. The way to achieve sustainable results varies, but most providers use some form of ad or content marketing to drive visitors to precise landing pages. Launch Leads Launch Leads, of Salt Lake City, Utah, provides a comprehensive approach to lead generation services for B2B clients. The company uses a full-stack, multi-channel approach to scale sales quickly. Launch Leads offers lead nurturing,...

There are dozens of types of marketing, but one that gets more than its share of attention is lead generation. Lead generation marketing companies are a bit different than others in the industry. They're less "fuzzy" and much more prone to generating tangible results. After all, their clients are paying them to get results, so that's what they deliver.  The way these leading agencies accomplish that objective is by developing custom strategies that attract, engage, and convert the ideal prospect.  It's worth taking...

[vc_row][vc_column][vc_column_text]Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we'd consider true geo-fencing.  There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization. What is geofencing marketing? Geofencing marketing is an important strategy we...

Establishing a growing brand is equal parts art and science. It takes knowledge of the market, and a solid grounding in marketing principles to get details right. If you're searching for branding agencies in Atlanta, you have reliable options that will tell your story to the world. The world's largest brands enjoy unparalleled customer loyalty and significant sales volumes. No wonder other enterprises are rushing to catch up. Hiring a branding agency in Atlanta is the first step on the journey...

When you want to draw attention to your business or organization, working with an Atlanta PR firm is a smart business move. Getting viral coverage one of the most direct ways to create the attention you seek for your company.  [caption id="attachment_21823" align="alignright" width="300"] Georgia Aquarium[/caption] When your brand gets mentioned in the news or influential circles, people who can help elevate your message, so a much broader audiences take notice. Further, in a world where more news and stories are always...