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Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let's begin with a few definitions. What is geofencing, exactly? It's the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That's important because mobile marketing is paramount in 2018. It's so popular that...

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms--geofencing and geotargeting--often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the...

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to "track" users. It doesn't invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That's why it's becoming popular now. Now that companies know that...

Who'd of imagined we'd have instant access to the World's knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We're constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/10/21-Geofencing-Errors-Ebook.pdf'; }, false ); Want a free copy of our new PDF "21 Grave Geofencing Advertising Errors Companies Make?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20891" contact_form_id="8328"] After running many geofencing advertising campaigns for agencies and direct clients, we’ve seen it all.  Campaigns with bad geofencing locations.  Campaigns simply paused and not even active.  Audience pools that should reset every 1 week versus 30...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "The Ultimate Guide To Building The Perfect Geofencing Strategy?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20883" contact_form_id="8328"] Chapter 1 - Being Able To Geofence Not Enough Geofencing marketing equips advertisers with a more precise digital weapon to target people in incredibly hyperlocal areas, meaning individual homes, buildings, events, trade shows, retailers, convention...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Geofencing-Marketing-For-Car-Dealerships.pdf'; }, false ); Want a free copy of our new PDF "Guide To Geofencing Marketing For Car Dealerships"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20855" contact_form_id="8328"] GM’s and digital marketing managers of car dealerships care about many things, but at the top of the obvious list is selling a lot of cars at a good margin. And the way you accomplish that...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/20-Questions-You-Should-Ask-Any-Geofencing-Provider.pdf'; }, false ); Want a free copy of our new PDF "20 Questions You Should Ask Any Geofencing Provider?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20848" contact_form_id="8328"] Our agency, Propellant Media often gets swarmed with questions from organizations and company who inquire about geofencing marketing.  All questions are important but some are more important than others. In order to ensure you’re choosing the...

As an agency, Propellant Media works hard to husband its resources. We watch our operating budget as much as our marketing budget. We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged our skillset and the same exact recommendations...

Search Engine Optimization, otherwise known as SEO still remains one of the most critical online traffic channels for companies and organizations.  We see it often though Google Analytics that organic search not only yields the best leads, but offers the best engagement, lowest bounce rates, and in fact produces higher conversion rates, outside of email marketing. So the investment in SEO remains critical to companies that do not want to continue paying for traffic through Google Adwords (which we still believe...

You're running a display campaign. You'd like to see your ads as you surf the web. But the truth is, you probably shouldn't see your own display ad, because you're not the prospect. Here are seven reasons you shouldn't worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: "Imagine a scenario where you're running a TV commercial across thousands of channels. I...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today's consumers are constantly on the go. And yet, they're more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have...