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Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. [vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="8329" contact_form_id="8328"] Before sharing the excerpt from our ebook, take some time to watch our recorded webinar on geofencing marketing for agencies and...

We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies.  Below is one of our recorded webinar that we recently did.  It covers: What Is Geofencing Dispel Many Geofencing Strategy & Use Cases With Geofencing How To Measure Foot Traffic W/ Geofencing How To Profit From Geofencing Advertising How To Win More Business With Geofencing How To Get Started With Geofencing   If you have any additional questions, feel free to contact us or...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="8329" contact_form_id="8328"] Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as 1-mile radius targeting or even 1-block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not...

The mobile market is continuing to dominate advertiser's attention and their need to conform their marketing efforts to mobile users. Ranking #1 in Google has a 23.5% mobile clickthrough rate, down from 28.6% in 2015 – Advanced Web Ranking (2017) It seems as though Google’s introduction of 4 ads in search results has impacted mobile quite a bit. More so than desktop, by a lot. Mobile CTR for the #1 Position on desktop in 2017 is 29.2%.  #1 Position in 2015 was 27.0%. So, a substantial drop in 2...

Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings,...

At Propellant Media, we believe that we can provide the best solutions to your marketing and advertising needs. We employ many different online tools to help deliver these solutions effectively. One such tool is the tracking pixel. What Is a Tracking Pixel and Why Use It? A tracking pixel is a graphic with dimensions of 1 x 1 pixels. This pixel is loaded when a user visits a website or opens an email and is used to track the user’s activities. Tracking...

Finding geofencing companies and geofence marketing providers that can white label their geo-fencingservices can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geofencing providers are not really what we'd consider true geofencing.  There are a number of beacon technology firms as well as true geofencing agencies that are useful for specific needs of the organization. Geofencing is an important strategy that we at Propellant Media employ to help...