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There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these three assets. And, the effectiveness with which time, money, and people are used is the biggest factor in what dictates the outcome of a campaign. This article teaches you how to manage a political campaign so as to offer the best chance of success. Learn which area's of campaign management most often present obstacles and...

The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting firms play a key role in conveying a candidate's message to the public. When it comes to picking the right consulting firm for a political campaign, you want the best. But, how do you choose? It helps to know which firms...

[vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "21 Questions To Ask OTT Connected TV Advertising Providers Guide"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21574" contact_form_id="8328"] Navigating through the world of OTT and Connected TV Advertising providers can be daunting.  More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is...

Navigating through the world of OTT and Connected TV Advertising providers can be daunting.  More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is typically more engaged than TV watchers.  CPM’s are all over the place.  Not everyone utilizes the same streaming app inventory.   Some platforms are OTT Advertising specific and don’t do anything else. But with the space still being relatively new, it’s important for companies who seek to...

[vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "23 Ways To Improve Conversions On A Website"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21563" contact_form_id="8328"] Probably the most underrated strategy to improve online sales and overall leads is conversion rate optimization (CRO), split testing, and landing page experience.  Don’t simply spend more money sending traffic to poor performing landing pages and...

[vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "Guide To Improving Your Google Ads Keyword Quality Scores"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21556" contact_form_id="8328"] Quality score is a valuable metric in the Google Adwords world.  It’s how Google measures the overall quality of your keywords relevant to your ads and your website/landing page.  Google Ads scores on a 1...

[vc_row][vc_column][vc_column_text] document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "21 Questions To Ask Any Pay Per Click Advertising (PPC) Agency"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21548" contact_form_id="8328"] Trying to find the proper paid agency can be challenging enough.  One who truly understands how to build out the proper Google Adwords campaign and proactively manage it.  But then you need to...

Geofencing is a highly effective way to target your ideal audience directly on their mobile devices with a relevant, impactful message that generates client action. There's no 'magic' to geofencing but the best strategy involves targeting your audience where you know they're likely to be depending on the kind of lead you want to generate. In addition, it will best serve you to show them an ad that makes them say, "I need to contact them today!". Your ad should...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21533" contact_form_id="21535"] We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information....

There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard signs are still effective. There is something psychologically undeniable about seeing a sign in real life. You cannot scroll by it like you can the messages in your Instagram or Facebook feed. You have to reckon with it. This keeps the political...

If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today's world of 24-hour news cycles and viral messages, issues and careers can change at the drop of a hat. You need to keep not just up-to-date but up-to-the-minute. If you are waging a campaign for a local office, you need to subscribe to any websites, blogs or newsletters...

2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you're one of them, you'll want to stand out from the crowd. You don't need to be running for president to need clever political marketing ideas for your campaign. Even individuals running for local or state positions are apt to need help when it comes to getting their ideas out...

Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for everyone. Digital media and online advertising are dominating current politics. Facebook and Google have become the two most powerful online entities. They’re capable of making or breaking an election campaign. Are you looking to reach as many of your potential constituents as...

No one's going to vote for you if they don't know who you are. In today's marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There's email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they're actually easier to implement than you...

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to...