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Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let's take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to...

Remarketing tactics offer a robust way for businesses to re-engage customers when they're most likely to buy online. It's a proven marketing tactic that helps to meet business objectives rapidly.  As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits.  Remarketing requires precision to implement effectively. First, it's vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get...

Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and sustainable campaigns are essential. The good news is there are endless rewards and the potential stream of new business.  Consider these thirteen advanced methods to wring more profit from Google Adwords. Make Tons of Ads for Testing It's not much fun making distinct ads....

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A fast-loading,...

As marketers and brands, we may execute across many offline marketing channels including billboard, radio, print, and television as well as online marketing channels including Facebook, Google Adwords, Programmatic Display, Email, and Video Marketing.  We spend $1,000’s to $1,000,000’s across these channels hoping that people who engage with our brand and visit our websites will convert on or after the very first visit.  But rarely does that actually happen.  Usually it takes 2 to 7 website visits before people even...

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Digital Marketing Strategies In A New Normal - Webinar April 23, 2020 Covid-19 has hit many families and companies incredibly hard.  Bt the question for many companies remains should I continue advertising during this time.  In this special webinar hosting by The Gathering Spot, we discuss: How to leverage digital marketing in 2020 Strategies Propellant Media utilizes for our own agency How to market on a budget COVID 19 & Marketing In Uncertain Times - Webinar March 27, 2020 We are getting this...

For higher education providers, it's critical to connect with potential students who want to further their studies and schooling. With the demands for higher education rising, and students of all ages going back to the classroom, higher-education marketing companies help to tap into this growing market segment. Regardless of whether students are considering traditional enrollment or need the flexibility that online courses offer, marketing helps to sell your curriculum.  Marketing effectively takes time and effort. Working with a professional agency that specializes...