All You Need
In One Single
Theme.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
Search here:

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/04/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf'; }, false ); Want a free copy of our new PDF "Localized Business Guide to Geofencing Marketing?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. [email-download download_id="8329" contact_form_id="8328"] Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as 1-mile radius targeting or even 1-block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not...

The mobile market is continuing to dominate advertiser's attention and their need to conform their marketing efforts to mobile users. Ranking #1 in Google has a 23.5% mobile clickthrough rate, down from 28.6% in 2015 – Advanced Web Ranking (2017) It seems as though Google’s introduction of 4 ads in search results has impacted mobile quite a bit. More so than desktop, by a lot. Mobile CTR for the #1 Position on desktop in 2017 is 29.2%.  #1 Position in 2015 was 27.0%. So, a substantial drop in 2...

Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings,...

At Propellant Media, we believe that we can provide the best solutions to your marketing and advertising needs. We employ many different online tools to help deliver these solutions effectively. One such tool is the tracking pixel. What Is a Tracking Pixel and Why Use It? A tracking pixel is a graphic with dimensions of 1 x 1 pixels. This pixel is loaded when a user visits a website or opens an email and is used to track the user’s activities. Tracking...

Finding geofencing marketing providers and even companies that can white label their services can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geofencing providers are not really what we'd consider true geofencing.  There are a number of beacon technology firms as well as true geofencing agencies that are useful for specific needs of the organization. Geofencing is an important strategy that we at Propellant Media employ to help...

There is a standard misconception in the definition of geofencing and how it compares other forms of location based advertising such as beacons technologies.  Both have their benefits and particular uses that are vital to micro-targeting consumers who walk inside your retail location or nearby, but each has their pluses and minuses and should be considered when you're trying to decide which one makes the most sense for your company. Definition of Geofencing & Beacon Advertising Geofencing marketing allows company to micro-target...

Propellant Media is a Digital Ad Agency based out of Atlanta Georgia. We focus extensively on Geofencing Marketing, as well as paid search, pay-per-click advertising, all of those other cool, fun things that we do as an organization. I wanted to talk to you a little bit about the power of Geofencing for conferences and trade shows. Specifically, businesses and organizations that want to target conference and event attendees at those particular trade show type situations. Targeting Conference Attendees With Geofencing I...