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Utilizing Programmatic For B2B Marketing

Selling business products and services can be a difficult task as we all know the path to purchase is traditionally longer than other B2C marketing.  But we at Propellant Media try to be a steward of our own marketing…constantly testing and measure our own B2B marketing efforts.   We don’t simply have a salesforce.  We have a marketing tool kit that yields us over 600 leads per month.  We call it the Propellant Plan and it’s cornerstone for marketing automation that we would implement for you.

Our suite of solutions for B2B Inbound Marketing include:

  • Website & Conversion Rate Optimization
  • Hubspot Marketing Automation
  • Google Adwords & SEO
  • Facebook (Paid Social)
  • B2B Programmatic Display Solutions
  • Robust Site Retargeting

See how we can build a comprehensive B2B Marketing Strategy for your organization.

How Can Programmatic Display Be Utilized For B2B Marketing?

Programmatic display is inherently a top to middle of funnel awareness building form of digital advertising.  So the question remains how can B2B enterprises utilize Programmatic Display and walk key decision makers at companies through the entire purchase funnel (the same way Propellant Media does for our clients)?  Here are some examples:

  • Geofencing: Utilizing geofencing to target trade shows and conferences where a large concentration of people who are your core audience will be at.
  • Site Retargeting: Placing multiple creative offers, white papers, interesting downloads, and pricing options that reaches people who have visited your website and shown an interest in your brand.
  • Search/Keyword Retargeting: Utilize our behavioral intent target to get your message in front of users who search for terms related to your brand AND follow them wherever they go throughout the internet.
  • Addressable Geofencing: Do you know where your key decision makers live?  Using our addressable geofencing product, we can build virtual geofences around their homes and serve ads to them wherever they go throughout the internet.
  • CRM Retargeting: Have a list of email addresses?  We can match up to those email addresses and serve ads to those people for a period of time.

Recorded Geofencing Webinar.  Here is What You’ll Learn

  • What Is Geofencing
  • Dispel Many Geofencing Myths
  • Realtime Geofencing Case Study
  • Strategy & Use Cases With Geofencing
  • How To Measure Foot Traffic W/ Geofencing
  • How To Profit From Geofencing Advertising
  • How To Win More Business With Geofencing

Key Geo Fencing Benefits

  • Can target 100 – 1 Million Households
  • Can Layer Static Ads, Video, and Connected TV/OTT Advertising
  • Can Target People At Events (i.e. Sporting Events, Tradeshows)
  • Only Need Location Services of Mobile Device Turned On.  NO OTHER REQUIREMENTS NEEDED
  • 90% of individuals typically have location services turned on
  • Does not require Physical BEACONS
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to

Solutions That We Utilize For B2B Companies

Need to gain more leads and exposure from Google Adwords?  We are Adwords certified and work on million dollar campaigns for clients.

Reach consumers on the “rest of the web”

Google and Facebook are huge channels.  But there’s still another world out there.  Our programmatic solutions allow companies and brands to reach their ideal audience in a targeted way.

We Can Get Your Clients Ranked On Major Search Engines

Want some increase organic traffic.  Our team can build an SEO plan allowing your clients to rank for local and national keywords centered around those actively searching for you or expressing a need.

facebook advertising

Use Social Media To Advertise To Your Ideal Audience

With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your client’s brand.  Learn more about our social advertising solutions.

Reporting For ALL Your Campaigns

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

Digital Execution Process For B2B Companies

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you're doing, and how we can develop a digital plan of action.

2

Creative Development

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Development

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.

If you have a client who you truly believe would benefit from investing in advertising solutions many of their competitors are not taking advantage of, contact us today.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 776-7358.