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Digital Solutions That Truly Attracts Customers To Your Dealership

We pride ourselves on developing campaigns that truly translate into phone calls, leads, and actual foot traffic to your auto dealership.    For example, we can target people in the market looking for a car, and report back to you on those who saw your Ads AND actually came back to your store.  See more about that below.

Paying For Phone Calls (Not Just Clicks)

Our standard adwords campaigns for the dealerships still perform well for clients.  And we highly recommend any and all auto dealerships institute a proper Adwords campaign.  But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a need for a car.

Target Your Competitor Dealership Customers & Foot Traffic

Propellant Media’s latest technology in Geo-Fencing Technology targets location attendees who visited other dealerships with the most precise temporal geo-targeting solution available. By building a custom polygon around your competitors, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.

Ideal Locations Including:

  • Repair Centers
  • Competitor Dealerships/Used Car Lots
  • Car Shows
  • Auto Zone/Similar Retailers

Now you can continue engaging with those same people long after they left that specified location.

Key Geo Fencing Benefits:

  • No IT Requirements needed from your venue
  • As long as location services on the mobile devices of those event attendees are turned on, we can serve Ads to them on those same mobile devices
  • 90% of individuals typically have location services turned on
  • Does not require any Physical BEACONS
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
  • Granular localization via custom shapes & sizes
  • Retarget customers who visit or commute through any geo-fenced location
conversion zone tracking

Solutions Custom Tailored To Car Dealerships

We Build Micro Keyword Driven Campaigns For Dealerships

Our ability to create custom tailored Adwords campaigns for car dealerships is what we take pride in.  Our philosophy is the more keywords related to your industry the better.  To understand our philosophy on building Paid Media Campaigns, you can visit us here.

Use Search Retargeting To Target Car Buyers

Our search retargeting technology utilizes search data from Bing, Yahoo, Ask Jeeves, Auto Trader and other major websites with search bars and we track the search history of all of those individuals.  If they performed similar car related searches, we can target them utilizing those very same keywords.

Out Rank Your Other Dealership Competitors

Want some increase organic traffic.  Our team can build an SEO plan allowing your dealership to rank for local car keywords centered around those actively searching for you or expressing a car need.  We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.

facebook advertising

Use Social Media To Target Lessees Expiring In 2 – 4 Months

With our sophisticated and custom tailored advertising solution, we can take a list of customers you know have leases about to expire soon, load those into our system, and begin serving offer to those people while they’re on Facebook and Instagram.  Learn more about our social advertising solutions.

Reporting For ALL Your Campaigns

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

Only 22% of businesses say they’re using hyperlocal targeting to its full potential.”  Why Aren’t You?

Case Studies

Use Cases of Geo Fencing

  • Customer Loyalty Program – By Geo Fencing your car dealership, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your dealership.
  • Competitor Locations – Consider your competitors and geo fence their locations.
  • Event Targeting – Have a major car event or you’re a sponsor in which you’re featuring your dealership?  Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
  • Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your dealership.  We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.

Digital Execution Process For Car Dealerships

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your car customer, your business goals, any existing advertising and marketing you're doing, and how we can develop a digital plan of action.

2

Creative Development

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Development

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.

If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 7760-7358.