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See How Geofencing Will Work For Your Car Dealership

Our Geofencing marketing technology can give car dealerships the competitive edge they’ve been looking for and that none of their competing nearby dealers are using.  See mobile location based advertising in action:

  • Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.
  • Auto Groups advertising at a Trade Show and who wants to geofence the event
  • Used Car dealer wants to reach car shoppers at nearby competing locations.
  • Car Repair center wants to geofence car collision and other repair center near theirs
 

How Geofencing Advertising Works For Car Dealerships

  • A virtual geofence is traced around an event location (dealer competitor, etc..) where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
  • When car shopper enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
  • As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
  • User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

Geofencing marketing is the perfect solution for car dealerships and automotive dealers that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.

Target Your Competitor Dealership Customers & Foot Traffic

Propellant Media’s latest technology in Geo-Fencing Technology targets location attendees who visited other dealerships with the most precise temporal geo-targeting solution available. By building a custom polygon around your competitors, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.

Ideal Locations Including:

  • Repair Centers
  • Competitor Dealerships/Used Car Lots
  • Car Shows
  • Auto Zone/Similar Retailers

Is my advertising producing actual walk-ins to my store?

Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store.  Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).

Target Car Lessees Expiring In 3 – 4 Months With “Addressable Geofencing”

Do you have a list of customers or business addresses?  Maybe you have some car buyers and you want to get them back to your repair center.  Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.  Up To 90% Match Rate
  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
  • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
  • More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Our Own Form Of Facebook Geofencing Marketing

Geofencing directly on Facebook’s platform is challenging and almost not possible.  But at Propellant Media, we’ve developed a proprietary means of taking the same users who entered geofences we’ve built and targeting them directly on the Facebook platform.

We’re not talking about site retargeting and reaching people who have already clicked on your site.  We mean those individuals who have seen your ads and beginning a campaign to serve ads to those very same individuals on Facebook.

  • Get stronger on engagement on Facebook
  • Get the viral and sharability effect
  • Create a 360 surround sound marketing game plan by expanding onto Facebook

If you want to create a well rounded advanced geofencing strategy that incorporate programmatic display and Facebook marketing, and giving you the chance to target just your core audience, feel free to inquire about our Facebook Geofencing Capabilities.

Busy?  Watch Our Recorded Geofencing Webinar.  Here is What You’ll Learn

  • What Is Geofencing
  • Dispel Many Geofencing Myths
  • Realtime Geofencing Case Study
  • Strategy & Use Cases With Geofencing
  • How To Measure Foot Traffic W/ Geofencing
  • How To Profit From Geofencing Advertising
  • How To Win More Business With Geofencing
  • How To Get Started With Geofencing

Key Geo Fencing Benefits For Automotive Dealerships

  • Only Need Location Services of Mobile Device Turned On.  NO OTHER REQUIREMENTS NEEDED
  • 90% of individuals typically have location services turned on
  • Does not require Physical BEACONS
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 – 700,000 App’s we have access to
  • Retarget car shoppers or those in need of a repair who visit or commute through any geo-fenced location

Solutions Custom Tailored To Car Dealerships

We Build Micro Keyword Driven Campaigns For Dealerships

Our ability to create custom tailored Adwords campaigns for car dealerships is what we take pride in.  Our philosophy is the more keywords related to your industry the better.  To understand our philosophy on building Paid Media Campaigns, you can visit us here.

Use Search Retargeting To Target Car Buyers

Our search retargeting technology utilizes search data from Bing, Yahoo, Ask Jeeves, Auto Trader and other major websites with search bars and we track the search history of all of those individuals.  If they performed similar car related searches, we can target them utilizing those very same keywords.

Out Rank Your Other Dealership Competitors

Want some increase organic traffic.  Our team can build an SEO plan allowing your dealership to rank for local car keywords centered around those actively searching for you or expressing a car need.  We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.

facebook advertising

Use Social Media To Target Lessees Expiring In 2 – 4 Months

With our sophisticated and custom tailored advertising solution, we can take a list of customers you know have leases about to expire soon, load those into our system, and begin serving offer to those people while they’re on Facebook and Instagram.  Learn more about our social advertising solutions.

Reporting For ALL Your Campaigns

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

Only 22% of businesses say they’re using hyperlocal targeting to its full potential.”  Why Aren’t You?

Case Studies

Use Cases of Geo Fencing

  • Customer Loyalty Program – By Geo Fencing your car dealership, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your dealership.
  • Competitor Locations – Consider your competitors and geo fence their locations.
  • Event Targeting – Have a major car event or you’re a sponsor in which you’re featuring your dealership?  Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
  • Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your dealership.  We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.

Digital Execution Process For Car Dealerships

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your car customer, your business goals, any existing advertising and marketing you're doing, and how we can develop a digital plan of action.

2

Creative Development

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Development

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.

If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 776-7358.