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Author: Justin Croxton

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document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Geofencing-Marketing-For-Car-Dealerships.pdf'; }, false ); Want a free copy of our new PDF "Guide To Geofencing Marketing For Car Dealerships"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20855" contact_form_id="8328"] GM’s and digital marketing managers of car dealerships care about many things, but at the top of the obvious list is selling a lot of cars at a good margin. And the way you accomplish that...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/20-Questions-You-Should-Ask-Any-Geofencing-Provider.pdf'; }, false ); Want a free copy of our new PDF "20 Questions You Should Ask Any Geofencing Provider?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20848" contact_form_id="8328"] Our agency, Propellant Media often gets swarmed with questions from organizations and company who inquire about geofencing marketing.  All questions are important but some are more important than others. In order to ensure you’re choosing the...

As an agency, Propellant Media works hard to husband its resources. We watch our operating budget as much as our marketing budget. We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged our skillset and the same exact recommendations...

Search Engine Optimization, otherwise known as SEO still remains one of the most critical online traffic channels for companies and organizations.  We see it often though Google Analytics that organic search not only yields the best leads, but offers the best engagement, lowest bounce rates, and in fact produces higher conversion rates, outside of email marketing. So the investment in SEO remains critical to companies that do not want to continue paying for traffic through Google Adwords (which we still believe...

You're running a display campaign. You'd like to see your ads as you surf the web. But the truth is, you probably shouldn't see your own display ad, because you're not the prospect. Here are seven reasons you shouldn't worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: "Imagine a scenario where you're running a TV commercial across thousands of channels. I...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today's consumers are constantly on the go. And yet, they're more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have...

If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize your marketing potential? Learn more right here. According to a well-regarded study, the average person sees 5,000 ads each day. How many do you pay attention to? Probably a handful at best. That's why companies are coming up with new ways to catch consumers' attention. One of the latest options is geofencing advertising....