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Author: Justin Croxton

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Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let's begin with a few definitions. What is geofencing, exactly? It's the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That's important because mobile marketing is paramount in 2018. It's so popular that...

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms--geofencing and geotargeting--often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the...

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to "track" users. It doesn't invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That's why it's becoming popular now. Now that companies know that...

Who'd of imagined we'd have instant access to the World's knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We're constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/10/21-Geofencing-Errors-Ebook.pdf'; }, false ); Want a free copy of our new PDF "21 Grave Geofencing Advertising Errors Companies Make?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20891" contact_form_id="8328"] After running many geofencing advertising campaigns for agencies and direct clients, we’ve seen it all.  Campaigns with bad geofencing locations.  Campaigns simply paused and not even active.  Audience pools that should reset every 1 week versus 30...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "The Ultimate Guide To Building The Perfect Geofencing Strategy?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20883" contact_form_id="8328"] Chapter 1 - Being Able To Geofence Not Enough Geofencing marketing equips advertisers with a more precise digital weapon to target people in incredibly hyperlocal areas, meaning individual homes, buildings, events, trade shows, retailers, convention...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Geofencing-Marketing-For-Car-Dealerships.pdf'; }, false ); Want a free copy of our new PDF "Guide To Geofencing Marketing For Car Dealerships"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20855" contact_form_id="8328"] GM’s and digital marketing managers of car dealerships care about many things, but at the top of the obvious list is selling a lot of cars at a good margin. And the way you accomplish that...

document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/20-Questions-You-Should-Ask-Any-Geofencing-Provider.pdf'; }, false ); Want a free copy of our new PDF "20 Questions You Should Ask Any Geofencing Provider?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="20848" contact_form_id="8328"] Our agency, Propellant Media often gets swarmed with questions from organizations and company who inquire about geofencing marketing.  All questions are important but some are more important than others. In order to ensure you’re choosing the...