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Author: Justin Croxton

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 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "Geofencing Marketing Guide For Colleges & Academic Institutions?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21118" contact_form_id="8328"] Admission officers and directors of marketing at colleges and academic institutions care about a number of things, but at the top of the list is attracting quality students who can contribute the campus experience and benefit...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a copy of our new PDF "Geofencing Marketing Guide For Banks & Financial Institutions?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21113" contact_form_id="8328"] General Managers, Loan officers and directors of marketing at banks and financial institutions care about a number of things, but at the top of the list is attracting customers who either want to deposit more money...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "Top 18 Questions Law Firms Should Ask Any Geofencing Marketing Provider?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21090" contact_form_id="8328"] Law practice have a unique opportunity with geofencing advertising.  PI attorneys can target ER and collision centers, criminal defense attorneys can geofence court houses, and even wrongful death attorneys can geofence funeral...

 document.addEventListener( 'wpcf7mailsent', function( event ) { location = '/wp-content/uploads/2018/09/Ultimate-Geofencing-Strategy-Guide.pdf'; }, false ); Want a free copy of our new PDF "The Healthcare & Medical Guide To Geofencing & SEO Digital Strategy?"  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST [email-download download_id="21075" contact_form_id="8328"] Digital marketing for hospitals and doctors continues to overwhelm organizations with the plethora of options required for marketing directors to master.  But with that comes a plethora of opportunities to attract more...

As a Minority Supplier Diversity Certified Company, we were invited to pitch our services as part of CBS Corp. and their Eye On Impact event (www.cbseyeonimpact.com).  5 Teams pitched and Propellant Media finished first place. ...

Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let's begin with a few definitions. What is geofencing, exactly? It's the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That's important because mobile marketing is paramount in 2018. It's so popular that...

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms--geofencing and geotargeting--often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the...

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to "track" users. It doesn't invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That's why it's becoming popular now. Now that companies know that...