How to Manage a Political Campaign so You Win

There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these three assets. And, the effectiveness with which time, money, and people are used is the biggest factor in what dictates the outcome of a campaign. This article teaches you how to manage a political campaign so as to offer the best chance of success. Learn which area’s of campaign management most often present obstacles and how to…

Best Political Consulting Firms Working on Both Sides of the Aisle

The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting firms play a key role in conveying a candidate’s message to the public. When it comes to picking the right consulting firm for a political campaign, you want the best. But, how do you choose? It helps to know which firms currently hold…

Top 16 Political Yard Sign Companies To Know About

There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard signs are still effective. There is something psychologically undeniable about seeing a sign in real life. You cannot scroll by it like you can the messages in your Instagram or Facebook feed. You have to reckon with it. This keeps the political sign…

20 Best Political Websites, Blogs, and Newsletters to Know About

If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today’s world of 24-hour news cycles and viral messages, issues and careers can change at the drop of a hat. You need to keep not just up-to-date but up-to-the-minute. If you are waging a campaign for a local office, you need to subscribe to any websites, blogs or newsletters which…

7 Political Marketing Ideas to Win an Election

2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you’re one of them, you’ll want to stand out from the crowd. You don’t need to be running for president to need clever political marketing ideas for your campaign. Even individuals running for local or state positions are apt to need help when it comes to getting their ideas out there.…

Leverage Facebook Political Advertising Campaigns To Win

Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for everyone. Digital media and online advertising are dominating current politics. Facebook and Google have become the two most powerful online entities. They’re capable of making or breaking an election campaign. Are you looking to reach as many of your potential constituents as possible?…

11 Trends in Political Campaigning You Can Use to Your Advantage

No one’s going to vote for you if they don’t know who you are. In today’s marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There’s email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they’re actually easier to implement than you…

How Can a Political Advertising Agency Benefit Your Campaign?

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to distinguish…

Everything You Wanted to Know About Inbound vs Outbound Marketing Before You Start Your Campaign

Without a proper understanding of inbound vs outbound marketing, it is easy to feel lost in the mix. Every year there are new marketing issues to be aware of, and 2019 is no different. Developing a clear understanding of inbound vs outbound will allow you to devise a clear strategy. Many times the main thing that allows your company to blow past the competition is your company’s marketing strategy. There are benefits to both inbound marketing and outbound marketing. Continue reading this article…

How Higher Education Marketing Works to Reach Students From All Corners of the Globe

Over the past twenty years, the higher education sector across the world has grown rapidly. From Asia to the U.S, more colleges are opening and student numbers are at record highs. Even those who don’t attend in person are able to take remote courses from the comfort of their own homes. The world is gradually becoming more and more educated. But in order to keep up with the pace, higher education marketing has had to step up pace. Staff have been hired to…

Understand Social Media Best Practices and More to Create a Seamless Social Media Marketing Campaign

According to research, is an approximate 2.77 billion users on social media, it seems like everyone and their grandma are on at least one social media platform these days. If you have a business that you want to promote, it is important to know the latest social media best practices to stay ahead of your competition. Social media is an umbrella term for multiple platforms that each provide a different audience and benefit for your business. No matter what type of business you…

Make the Most of Google Adwords with This Guide to the Basics and Essential Strategies

Launching a great website? That’s awesome but remember that profits don’t simply come from a pretty site. Visibility and traffic are important too. In the world of digital marketing, you need to learn how to make yourself visible. If you think nobody clicks a Google Adword search anymore, think again. 64.6% of people click on Google Ads when they want to buy something online. A Google Ad campaign can do wonders for your business for sure. Are you new to Adwords marketing? Not…

Improve Your Search Engine Ranking With These 15 SEO Strategies

The future of your blog, brand, or business largely depends on how much search engines like your website. If you prioritize SEO (search engine optimization) and spend time upping your Google positioning, you’ll put your platform in front of more eyes. There are tons of ways to make money or get exposure out there. You can run Facebook ads, use Instagram, or even advertise through more traditional methods. But SEO, or search engine optimization, is the only true “set-it-and-forget-it method for driving traffic…

How Digital Real Estate Marketing Companies Are Elevating Realtors

Nowadays, 95 percent of home buyers search online before making a purchase. And more than half of all buyers choose a property they found listed on the Internet. The web proves crucial to making a sale. If your real estate company isn’t taking full advantage of it through digital marketing, then you’re leaving money on the table. What’s more, you risk getting left behind. But what if the thought of digital marketing overwhelms you? Or, you don’t know where to start? Fortunately, you don’t have to go it alone. Read on…

Real Retargeting Strategies That Work to Help You Reach Your Target Audience

It’s quite a shocking statistic that only approximately 22% of businesses find their conversion rates satisfying. For the other 78%, there’s a need to reconsider their marketing strategies and even incorporate email retargeting approaches. Email marketing, among other approaches, doesn’t always convert visitors into leads the first time. If email marketing is your primary strategy of advertising, consider incorporating email retargeting. This is especially if your conversion rates are below par. You might be wondering what that is and how it works. Let’s…