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Author: Heather McLaughlin

Home > Articles posted by Heather McLaughlin

You'll have to forgive the digital marketing industry for loving the use of jargon. Sometimes, new phrases come into existence to describe activities that are apt enough that everyone starts using the term. Experiential marketing is one of those concepts that's gaining much traction. Like you may guess, this form of marketing focuses on the experience that the customer has with an enterprise. The idea is also called "engagement marketing" by some and takes place when companies interact directly with their...

If an Event or Convention is something you are thinking about hosting, selecting the perfect venue is critical. Here are 29 convention centers worth investigating while you are still in the planning process. Conventions and conferences are an excellent way to build brand recognition and loyalty with the people who are most interested in the products, services, or information you have to offer, so it is a really good way to generate excitement in your industry. Walter E. Washington Convention Center...

If you want to achieve top rankings in search engines, staying abreast of trends and changes in the digital marketing space is critical to attain - and hold - high rankings.  One of the best ways to find out about the latest technologies and shifts in the ever-changing industry of digital marketing is to attend an industry-wide conference. Luckily, here are fourteen digital marketing conferences to end 2019. When you're evaluating which Digital Marketing conferences to attend as a guest, or support...

If you're into content marketing for any length of time, you'll probably want to explore networking opportunities. One popular way to develop contacts with content marketers is by attending content marketing conferences.  First, you'll learn there aren't a lot of conferences aimed primarily at content marketers. The discipline is rolled up in the more significant subset of digital marketing, so it's vital to scour those for the best places. However, it's a growth field, and there will be more choices next year...

With over 1.6 million restaurants in the United States, consumers have more choices than ever before when they decide to enjoy a meal or drinks out. As a restauranteur, you are in a very competitive market. Taking steps to make sure your establishment stands out from the crowd is critical for your success.  Using Restaurant Marketing And Promotion Ideas at your restaurant or bar is the best way to pack your seats, boost walk-in traffic, and improve your overall sales.  In today's...

If you are planning on sponsoring or being an exhibitor at an event, the more people that attend, the better your chances to deliver a substantially higher return on your investment. Generally, event planners already have budgeted a significant amount of money in promoting the event. However, it can never hurt to take matters into your own hands to do some marketing yourself. There is no reason not to publicize the fact that you will have representatives from your company...