16 Compelling Benefits of Geofencing Marketing For Small Businesses

Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings, malls, competitors, etc.…