Our audience curation and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:
For our data team, it’s not enough to ingest physical addresses given to us or mailing addresses purchased by your team. We are now able to develop a list of consumers and households to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile. All you need to do is provide our team with 5 – 7 data variables, we ‘ll build your audience in real-time, leveraging our addressable geofencing technology. Sample Data Variables Include:
Provide our team with your ideal client profile list, and we’ll build it for you. View the list of potential data variables below.
Do you have a list of customers or business addresses? Audience Curation can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
The ability to leverage our audience curation coupled with our household geofencing gives advertisers the chance to get even more precise with their ad dollars while vastly limiting waste. And the beauty within our programmatic platform, lists of addresses are easily curated, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy:
The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.
We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.
We dive deep into your ideal customer profile, extracting 5 - 7 key data points that we can use to build your ideal targeting audience.
It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.