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Integrate All Your Marketing Activities Into One Reporting Dashboard

Data Matters.  Analytics Matters.  Reporting Matters.  And above all, ROI Matters.

Those are the cornerstones of our analytics team and how we showcase the effectiveness of any comprehensive digital campaigns we launch for clients.  We can track many of your standard channels via one dashboard including, but NOT limited to:

  • Google Analytics
  • Facebook/Instagram
  • Google Adwords/Display/YouTube
  • Bing Ads
  • Programmatic Display
  • SEO Channels
  • Phone Calls (Call Rail)

Track All Your Phone Calls With ROI Precision

For most companies and organizations, phone calls are the main determining factor for capturing business.  Many companies that do receive phone calls do not track the effectiveness of their advertising or which campaigns are translating into phone calls.

Our call tracking combined with our Analytics dashboard allows for us to track calls down to the following:

  • Campaign Source (Adwords, Programmatic, Social, SEO, Referrer)
  • Keyword Phone Call Tracking
  • Phone Call Recording/Length Of Calls
  • Ads That Generated The Most Phone Calls

Track Your Online Visitors Offline

Thanks to our geo fencing technology, we can now track people that were served Ads and then walked in your store.

How Conversion Zones Work

  • A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
  • Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.
  • When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
  • If that same user goes to within the conversion zone, they are added to the pool of tracked users who saw an ad and then walked into the conversion zone.
  • Learn more about our conversion zone tracking technology here.

Watch Live Demo

 

Case Studies

Our ability to track online AND offline conversions is what sets our team a part from other digital agencies.  The ability to track someone who saw your Ad and actually visited your store is powerful.  We utilize a slew of data points and conversion metrics that are relevant to your campaign including but not limited to:

  • Store Visits
  • Natural Store Visits vs Campaign Store Visits
  • Website Purchases
  • Phone Calls
  • Form Submissions
  • Website Button Clicks
  • Chat Box Engagements
  • Traffic Site Increases
  • Click Through Rates
  • Cost Per Click/Impressions

Analytics and measurement matters to our team.  We build custom reports for everyone we engage with.  That keeps us honest and ensures we’re held accountable across the multiple campaigns we run for clients.

Analytics Development & Reporting

1

KPI Development

We dive deep into your business and campaign goals and create the conversions we want to track via our dashboard.

2

Site Tag Management

In order to track everything appropriately, we need to place HTML coding on your website for platforms like Google Analytics and Conversion Tracking.

3

Dashboard Build

Before we launch your campaign, we build a dashboard customized to your advertising channels including Google Analytics, Ads, SEO, and social.

4

Reporting Delivery

We can delivery standard PDF reports or provide an custom login access to you can view the data across all your campaigns.

5

Measurement

After reviewing the data, we not take proactive measures to optimize these campaigns and report on improvements or opportunities on those campaigns.

Granular Analytics Reporting

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

“Marketers are expected to spend over 11% of their total budget on analytics.”

“84% of marketers cannot measure and report on the contribution of their programs to the business.”

“Over 75% of B2B businesses lack industry and revenue information for leads in their database.”

It’s clear that analytics matters to companies that need to measure performance.  And our analytics team has the tools to track all campaigns we running both online and offline.

Interested, fill out the contact form or call us at 1 (877) 776-7358.