The Propellant Story

Propellant Media, LLC is a digital marketing and media solutions provider.  We help our Clients maximize leads, elevate customer and prospect engagement, and increase sales in a highly competitive digital, search and mobile first world.

Our Headquarters is located at Tech Square Labs in Atlanta, GA (www.techsquare.co).  Its an “Innovation Hub Created for entrepreneurs-by-entrepreneurs”.  Working in this space has given us unique opportunities to combine our expertise and proprietary processes with the latest media and other technologies. This allows us to create and offer unique marketing and media solutions for our clients; some of which have previously only been available to Fortune 1,000 companies and big ad agencies.

We were founded on the idea that small to midsize companies that don’t have access to enterprise level solutions can gain access through.  There we’ve built a foundation of helping small to midsize companies grow through our digital solutions.  Many companies we work with can benefit from each individual solution we implement beit Paid Search or Programmatic.  But what we pride ourselves on is creating cost effective multi-channel campaigns that simply explodes growth for our clients.

We want you to be one of those clients to us.  See how we can help.

Programmatic Display

Paid Search

Search Engine Optimization

Social Media Advertising

Analytics & Reporting

Corporate Values

ALWAYS BE LEARNING…AND EDUCATING

The only way we grow as an organization is through our insatiable appetite for marketing knowledge, testing, and measuring results so we can leverage that knowledge for our clients….ABL

And educating our clients remains the bedrock to both accountability, strategy, and cohesive marketing campaigns….ABE

INTEGRITY IS EVERYTHING

WITH integrity, everything matters. And WITHOUT integrity, everything matters.

Integrity fuels our work, the way to interact with each other, and lastly what we at Propellant Media do when no one AND everyone is watching.

SPIRITED FUN

Life is short….work days are even shorter. So spirited fun allows for us at Propellant Media to be ourselves, find more joy in our work, and enjoy our colleagues and customer interactions.

What we say at Propellant Media…We don’t take ourselves seriously…but we take ourselves seriously…but we take our work and our clients seriously.

QUICK…BUT NOT IN A RUSH

We strive to be what we call Propellant Fast.

But Not in a rush to where we miss the details, the vital interactions with our clients, and the nuances around our client’s market so we’re putting forth the best game plan.

TAKE CARE OF EACH OTHER

We have lives outside of our work. So we may not be able to impact the lives of our team before and after hours….but taking care of each other during work hours is vital to building a family that makes Propellant Media the organization of choice for our team as well as clients.

DIVERSITY PROPELS…MEDIA

Diversity remains the foundation of Propellant Media.
Diversity of thought, diversity of our team, and diversity of our clients. We like to soy diversity propels media because non diverse campaigns rarely lead to sustained results. And the same holds true to non diverse teams which rarely leads to sustained organizations.

THINK LIKE A CUSTOMER

We can’t possibly be more knowledgeable than our customers on their businesses. But thinking like a customer and viscerally understanding our client’s challenges and each customer’s unique set of marketing and communication needs allows our team to devise the most comprehensive digital campaigns.

SMALL DETAILS ARE HUGE

Even the smallest of details can make or break a marketing campaign, a client engagement, communication between team members, and the best thought-out marketing plans. So we pay attention to the details both internally and externally at Propellant Media.

TRANSPARENT ENGAGEMENT

Transparency is vital to Propellant Media having frank and open conversations with our clients. We may not give away the tea and the recipes on how to make the tea. But these honest conversations allow for more thoughtful marketing plans and an opportunity to put the power of the marketing decisions into those who matter the most……our clients.

NEVER…EVER…EVER….GIVE UP

Before, during and after engagements with clients, it’s easy to throw our hands up and not seek answers or dig deeper to ensure marketing campaigns work to produce the positive ROI our clientes are seeking.
But it’s the motto of never giving up that allows Propellant Media to go the extra 1,000 miles to exhaust any and all avenues to do what our client rely on us for.

No Longterm Contracts

We do not require 6 – 12 month contracts with our clients. We know you’re trusting us. And we will create campaigns where you’ll stay with us that length of time.

All-In-One Dashboard

We provide all in one reporting for ALL of our campaigns including Programmatic, Social, and Search. And we’re able to track online and offline marketing initiatives.

Outsourced Digital Experts

Consider us your outsourced digital marketing department. We eat, sleep, and breathe this space daily, and you’ll see results as a result for our passion for digital.

Team

Our team of experts have true experience in all areas of digital. You will be assigned an account executive who coordinates all of your campaigns.

Our Process For Onboarding

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your car customer, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.

2

Creative Ads

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Build

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.