Powerful And Advanced Remarketing Tactics You May Not Be Using In Your Google Ads Campaigns

Remarketing tactics offer a robust way for businesses to re-engage customers when they’re most likely to buy online. It’s a proven marketing tactic that helps to meet business objectives rapidly.  As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits.  Remarketing requires precision to implement effectively. First, it’s vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get ideally…

13 Advanced Google Ad Tactics To Eek Out More Conversions

Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and sustainable campaigns are essential. The good news is there are endless rewards and the potential stream of new business.  Consider these thirteen advanced methods to wring more profit from Google Adwords. Make Tons of Ads for Testing It’s not much fun making distinct…

24 Conversion Rate Optimization Tactics You Can Use To Improve Google Ads Performance

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A…

Ultimate Guide To Site Retargeting

As marketers and brands, we may execute across many offline marketing channels including billboard, radio, print, and television as well as online marketing channels including Facebook, Google Adwords, Programmatic Display, Email, and Video Marketing.  We spend $1,000’s to $1,000,000’s across these channels hoping that people who engage with our brand and visit our websites will convert on or after the very first visit.  But rarely does that actually happen.  Usually it takes 2 to 7 website visits before people even give you their…