Why Geofence Marketing is Extremely Important for Small Businesses

Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let’s begin with a few definitions. What is geofencing, exactly? It’s the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That’s important because mobile marketing is paramount in 2018. It’s so popular that…

Geofencing vs Geotargeting: What’s the Difference?

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms–geofencing and geotargeting–often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the…

Proximity Marketing Geofencing Company: How To Find The Best Ones

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to “track” users. It doesn’t invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That’s why it’s becoming popular now. Now that companies know that…

How to Add Geofencing & Geofarming to Your Mobile Marketing Strategy

Who’d of imagined we’d have instant access to the World’s knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We’re constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic…

21 Grave Geofencing Advertising Errors Companies Make

Want a free copy of our new PDF “21 Grave Geofencing Advertising Errors Companies Make?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing? Direct pricingWhite label partner pricing What industry do you operate in and need assistance with? White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther After running many geofencing advertising campaigns for agencies and direct…