High Converting Website – Top 5 Elements In Crafting The Best Converting Website

Que Commerce has dealt with quite a number of clients over the past month and we’ve noticed website optimization and creating the best website user experience has come up again and again.  You should expect that creating the optimal website shopping experience will remain an evolving opportunity for companies looking to turn searchers and shoppers into partners and customers.  As you structure your websites, here is a process that will allow you to think through the wireframes and architecture of it.  This scratches…

Digital Marketing Funnel – Each Service Impacts Each Stage (Part 1)

We like to say the traditional marketing funnel remains the foundation for digital marketing best practices.  Without a clear understanding of the funnel, digital marketing agencies cannot as effectively operate and optimize marketing campaigns for clients.  The key insight is that a customer truly isn’t a customer until they have purchased a product or service.  Until then, they are a shopper.  And shoppers continue to funnel through this process from brand awareness, interest, and consideration to purchase, loyalty, and advocacy.  We’ll look at…