Measure SEO Performance – Tracking SEO Success With Tools

Measure SEO Success – Tracking Performance Of SEO With Tools & Metrics Most small to mid size businesses are skeptical of search engine optimization (SEO).  The growing concern is three-fold.  First it takes time to rank for those contextually relevant keywords related to a business (3 – 6 months on average).  Second, it costs money to invest into this marketing channel, and companies may not get the immediate benefit of those advertising dollars.  Lastly, the business may not understand how to measure the…

Sustainable Advantage In Marketing & Search Engine Optimization

Many enterprises and businesses exist to solve a problem or find a solution for consumer’s wants and needs.  As business owners discover ways to grow their organizations, they are constantly looking for areas that will give them that competitive edge over a period of time knowing new entrants will saturate their market.  But when operating in a perfectly competitive or monopolistically competitive market, finding that sustainable advantage can be the difference between a 2-year business and a 10-year business.  Search Engine Optimization and…