Small Business Online Marketing Training

The managing partner of Que Commerce, Justin Croxton, conducted a video giving business owners a briefer on digital marketing strategies and how to implement into their business plans.  This video is 38 minutes long and provides lessons and best practices of online marketing, search engine marketing, search engine optimization, local search, paid search, content marketing and social media: Feel free to leave comments and thoughts on the presentation.

Why Pay Per Click Advertising Works – Here’s A Hypothetical Case

How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels).  However this class dove deeper into the new wave of marketing (search, internet, social media, email).  The conversation became healthy debates in class that ended with these new forms of marketing becoming part of the regular lexicon of chief marketing officers around the world.  Social media will no longer be…

Pay Per Click – Test Campaigns Good For Business

When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing.  I constantly have to remind business owners and marketing departments that search engine marketing is both an investment as well as less expensive means of advertising one’s business in comparison to other advertising and marketing channels.   The good news for business owners is the concept of running test campaigns…